OH! Magazine - Australian Version December 2015 | Page 6

( OH WOW! )

CASEY BRYDEN:
ADDING SOPHISTICATION
TO SUN PROTECTION
Casey Bryden is on a mission to break the mould against sun protection with the
innovative Sunbella parasol.
Juliana Mare explains.
ome rain, hail or shine, Australians
have an international reputation for
loving the outdoors. Our summers are the
envy of those abroad and we embrace the
heat every summer, swarming to the beach
by the masses and relishing in the 30-degree
heat. But did you know that the number of
diagnosed cases of skin cancer in Australia is
triple the figures from Canada, the United
States and the United Kingdom?

C

The idea of sun safety isn’t unfamiliar to
Australians and Slip, Slop, Slap is a familiar
slogan in most Aussie households. But just
how far does our willingness to be sun-smart
go?
It’s not often you see sunscreen-lathered
beachgoers wearing long-sleeve rashies,
wide-brimmed hats and sunglasses. This is
largely due to style and fashion topping safety
on our priority list. That’s all about to change
though, thanks to Sunbella and their mission
to encourage Aussie women to get proactive
about sun care.
‘Sun protection needs to be at the forefront
of our minds,’ says Sunbella Co-Founder
Casey Bryden. ‘Our vision is to blur the lines
between safety and style.’
Sunbella is here to shake things up and
redefine sun-smart fashion with a range of
minimalist, sleek and stylish parasols so you
never again have to compromise on sun
protection for fear of looking unfashionable.

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DECEMBER 2015 ( OH! MAGAZINE )