Sustainability
Windmills help make a
bigger positive difference
for the environment
Following feedback from our team and
customers, the known environmental impact
of balloons and more broadly, Officeworks’
focus on plastic reduction, the Brand and
Sustainability teams collaborated to develop
a sustainable solution to replace balloons
in-store.
In August 2018, the teams held a Yammer
poll asking team members to help select an
engaging, safe and sustainable replacement
for balloons. More than 800 team members
voted and the winner (with overwhelming
majority) was paper windmills with more than
75 per cent of votes.
So in January 2019, the business introduced a
new paper windmill made from FSC certified
wood and recycled paper to the store network.
Not only will this help make a bigger positive
difference by reducing the negative impact of
balloons on the environment, but by listening
to our customers and team members, we
ensure our in-store practices are aligned to our
community’s values.
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