of course – using search engine optimisation and social media to target exactly the right audience. Everything from the bank to the marketing department can be eliminated. And anything you can't yet do yourself is easy to learn using online guides. Let's take an example. Many boys are crazy about Lego. Boys also usually go through a phase where they play-fight. Lego doesn't make machine guns, bazookas or rocket launchers; the Danish manufacturer feels they are inappropriate. So you sell your box of Lego on eBay and buy a box of toy soldiers. Or you can do what Will Chapman did. Chapman, a father of three boys, used CAD software to design a three-dimensional M1 infantry rifle, then shrank it down to Lego size with a few clicks of the mouse and sent the files to the computer-driven milling machine in his basement. The machine milled the two halves of the mold in aluminum, which Chapman then placed in his injection molding machine, where the plastic was melted with propane and poured into the mold to harden. His sons were delighted. Chapman created a simple website to sell his designs, and his sons turned out not to be his only fans. His company, BrickArms, designs and sells everything from AK-47s to fragmentation grenades. Demand is too low to interest Lego but high enough to make Chapman money – in fact, he now earns more than he did in his former profession as a software designer. Godin calls it the way of the 'artist'; others speak of 'makers'. Among them is Chris Anderson, until recently the editor-in-chief of Wired. In his latest book, Makers, Anderson describes how artists are increasingly turning into entrepreneurs thanks to the Internet and access to ever better and cheaper manufacturing techn ?VW27V6?0?4B&??FW'2?B?6W"7WGFW'2?F??6R?76?&??F?W2??FW'6??F?R?V?F?F?vR??f?7FVB'?V?V?????V?B???W7G&FW2F?R&?&?V???B6?V?G2??&?R( 2'WB??B?6???f?W2g'W7G&F????F?vR?VVBF?W&WWF?2?V???"F?vR?VVB???7?&??rf?6????bF?RgWGW&S?6??V?BvRW6RF??27&?6?2F??V&???rF?FV?v?F?FW&W76?????"6??V?BvRf?7W2??f?&v??r&WGFW"V6????2&V?G??&RvR7??V?W72f?7F??2??"&RvR7&VF?fR&?&?V??6??fW'26&?R?bFF??s???&V?fW"?v???RV?V?????V?B??6W6RV?&W7B?6?F?W2V?????V?B?'W&??WB?2&V6???r?W?FV?2?????7B??Wf?F&?R??'&?"v?F??rf?"&BF?F?7G&??R?Gv??F??&G2?b?W&?6?2&RF?76F?6f?VBv?F?F?V?"v?&???B?66?&F??rF?&V6V?B7W'fW?'?V????VR76?7F?6R&?f?FW"6??7?6?6?'???#??V?????V?B6W'f?6W2v??B????vW"?f?V?BF?Bv????rcR?b?W&?6?2vW&RFVf???FV??????rF?????f?"?Wr??"v2F?RV6??????&?fW2r??v?BF?B&R&V6W6RF?V?"v?&??6?wB6???V?v??rV??Vv???6?wB?V???vgV???2?WFFFVC?6?BF?&?Vv??V?F?W72?VWF??r?w&?FR&W?'B??7vW"R????2???F?6??F?7V?V?G2?v?Bf?"&?f??6?BF?&?Vv???F?W"?VWF??r??B&WVB?&VF?7G2?v????VBF?&Wf?f??bF?RV6??????V?6RF?R&???w27V'F?F?S?F?R?Wr??GW7G&??&Wf??WF????F?BG&?6f?&?F???6??W2?W7B?GF?RF???FR?F?RV6?????2&VV???F?RF??f?"?V'2??ff?VV?B6?V?G&?W2???&RF??"??????W&?6?2&RV?V????VB??V?&W"F?B&?f?2F?R6WfW&R&V6W76????bF?RV&???2????r?FW&?V?V?????V?B6?vV?W&FRV?&W7B?2Wf?FV?6VB'?f???V?B&?FW7G2??7???Bw&VV6R??&V6V?B???F?2?F??6Rv?F??WBv?&?6?&V6??RV????BFW&W76VB?7?6????v?7G26??F?R'6V?6R?b6??V???rF??&??F??6??VBF?6V?6R?b?V?F????B??fW&??&?G?????V??Rv?F??WBv?&?6??RF?&V?WfR&V6?6V?F?R??vRF?Rv?fW&??V?BV?v?GF??v?&??V7G2??F?F?V?F?W?6???B&?f?FRf?"F?V?6V?fW2???F?72?2??B?WBf?V?B7V?F&?R6??WF?????????666????F6?B&W7B?F?R'&?F?6?v?fW&??V?Bw2FV6?6???F?G&??F??W6?G2?bF?W&?7G2?B7V6??7G2F?G&V@???E?54U?(?S ?(
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