Odyssey Magazine Issue 4 | Page 44

corporate profile Beyond p papers – the sort of thing you'd have found the old printed Odyssey using – to the much less obvious world of dissolving wood pulp. To the uninitiated, one may think that a paper or pulp manufacturer simply takes a bunch T his is the story of how a major national and international player in the paper and pulp industry has expanded its strategic focus beyond coated of trees, smashes them up into tiny little bits, mixed with water and then makes paper or sells the resulting pulp to others for different end uses. But that is a vast over-simplification. For one thing, mashed up wood has a lot of other things in it than the fibres for the paper or the cellulose, which is what the pulp industry is all about. There are a range of substances ODYSSEY?44 •? DIGIMAG