COVER STORY
“ The next twenty years will reward agencies that stay curious and fearless. We’ ll keep experimenting with technology, but never forget that at the heart of every deal is a family, a dream, or a business taking its next step.”
Why this story matters now
Timeline Highlights
COVER STORY
“ The next twenty years will reward agencies that stay curious and fearless. We’ ll keep experimenting with technology, but never forget that at the heart of every deal is a family, a dream, or a business taking its next step.”
Why this story matters now
For South Africa’ s property industry, Meridian Realty’ s journey is a case study in how an independent can thrive against larger networks by staying nimble, tech-forward and values-driven.
For agents, it’ s a reminder that embracing technology doesn’ t mean losing the personal connection that makes this profession meaningful, in South Africa and beyond.
Timeline Highlights
2005- Founded in Stellenbosch; tech-enabled from day one 2008- Survives GFC; expands to Overberg 2010- 11- Pro photography / video become standard; early virtual tours 2014- iAgent model launches: SA’ s first cloud-centric agency approach 2016- 19- Expansion to GP & EC; Meridian Realty Connect CRM debuts 2020- Virtual tours & digital viewings carry sales through lockdown; expand to North West 2022- 25- Automated OTPs; national growth to KZN & Limpopo; new website; multiple global awards & launched our iAgent Advantage Podcast on YouTube.
For buyers and sellers, it’ s reassurance that the fundamentals- service, knowledge and trust- remain constant even as tools evolve.
As Meridian Realty celebrates two decades, its founder’ s message is both simple and timely: embrace change, back it with ethics and insight, and never lose sight of the people behind the property.
30 REI MAGAZINE OCTOBER 2025