MERIDIAN REALTY
Lessons from two decades
The road ahead
MERIDIAN REALTY
Lessons from two decades
As Meridian Realty hits the 20-year milestone, Goosen is reflective but forward-looking. His key take-outs for investors, agents and industry peers are:
1. Adapt fast, but test hard Early tech adoption worked because Meridian Realty piloted tools thoroughly before rollout.
2. Data beats guesswork Access to credible property analytics helps price correctly and avoid costly mistakes.
3. Human service is irreplaceable Even in a digital age, buyers and sellers want trusted guides. Agents also expect a person on the other end of the line to back them and support them.
4. Compliance isn’ t optional Staying ahead of regulation protects clients and reputation.
5. Cycles always return Resilience comes from lean operations and prudent gearing.
The road ahead
Looking forward, Goosen sees a property landscape shaped by sustainability, deeper analytics and increasingly personalised digital marketing.
• AI price prediction will help agents and investors model risk and reward with far more precision.
• Energy-efficient upgrades will become a core value driver as loadshedding and running costs influence buyer choices.
• Fractional ownership and tokenised real estate could emerge, democratising investment and liquidity.
• National mobility and semigration will continue, but with new hotspots beyond the Western Cape as infrastructure improves elsewhere.
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