COVER STORY
“ Rolling out automated OTPs raised eyebrows at first,” Goosen says with a grin.
“ But clients loved the speed and transparency. For us, technology is never about gimmicks, it’ s about trust and efficiency.”
Empowering agents through tech and human connection
“ We’ ve invested heavily in digital tools,” he says,“ but we’ ve also built an ecosystem that supports agents personally. Training, mentoring and in-person collaboration are part of our DNA. Technology empowers them, but it doesn’ t replace the human touch.”
COVER STORY
“ Rolling out automated OTPs raised eyebrows at first,” Goosen says with a grin.
“ But clients loved the speed and transparency. For us, technology is never about gimmicks, it’ s about trust and efficiency.”
Empowering agents through tech and human connection
For Goosen, Meridian Realty’ s success has never been only about innovation; it’ s about empowering agents to deliver world-class service backed by real relationships.
“ We’ ve invested heavily in digital tools,” he says,“ but we’ ve also built an ecosystem that supports agents personally. Training, mentoring and in-person collaboration are part of our DNA. Technology empowers them, but it doesn’ t replace the human touch.”
Meridian Realty’ s model combines autonomy with accountability. Agents are treated as entrepreneurs, equipped with powerful data and systems, yet backed by a strong support structure that prioritises ethics, compliance and community.
The company’ s emphasis on verified Fidelity Fund Certificates( FFCs), FICA compliance and transparent practice has set a high bar for professionalism in the industry, earning trust not just from clients, but from agents who want to align with a respected brand.
This people-first philosophy has yielded tangible success. Meridian Realty’ s teams have broken sales records in the Cape Winelands and Overberg, expanded into new growth towns, and helped semigrating families find lifestyle freedom and value.
26 REI MAGAZINE OCTOBER 2025