APARTMENT ADVOCATE
NATIONAL APARTMENT ASSOCIATION
Revenue Management Legislation Continues the Trend
Where efforts are ramping up at the state and local levels .
Rental housing providers should remain vigilant of ongoing efforts to regulate or ban the use of revenue management tools . Efforts are ramping up at the state and local levels , continuing a trend on the heels of efforts to promote pro-consumer competition policy through the federal courts and Congress .
Most recently , San Francisco Mayor London Breed signed the first local ordinance prohibiting the sale or use of any algorithmic devices that set , recommend or advise on rents or manage occupancy levels . This applies to the use of nonpublic competitor data in rental housing units in the City and County of San Francisco ( See File 240766 ).
The law becomes effective October 13 , 2024 . This follows passage of Colorado Senate Bill 24-205 which requires high-risk AI systems to use reasonable care to protect consumers from potential algorithmic discrimination and became effective in May earlier this year .
In Illinois , House Bill 5871 was recently introduced to prohibit the use of an algorithmic device that uses , incorporates or was trained with nonpublic competitor data to determine any change in rent . This legislation appears to be unlikely to move in 2024 while the Illinois state legislature is out of session , but the National Apartment Association ( NAA ) will be monitoring closely for reintroduction in 2025 .
Additionally , legislative scrutiny of the use of algorithms in rental housing a- and algorithms more generally - have arisen in New Hampshire ( House Bill 1368 ), California ( AB 2230 and AB 2930 ); Colorado ( HB 24-1057 ); Connecticut ( SB 2 ); New Jersey ( Housing Cmte . Hearing focused on this topic ); New York ( AB 9473 ); Oklahoma ( HB 3453 ) and Rhode Island ( HB 8058 & Senate companion ). While these efforts were unsuccessful in 2024 , NAA anticipates the introduction
Photo by SevenStorm JUHASZIMRUS
of future proposals in many of these jurisdictions and more .
NAA continues to support its affiliate partners ’ advocacy efforts to defeat adverse housing policies at the state and local levels . NAA is committed to being the leading voice of the industry in D . C . and opposing federal efforts that would upend operations and ultimately worsen housing affordability and availability .
www . aamdhq . org OCTOBER 2024 TRENDS | 35