It ' s not about rejecting progress ; it ' s about embracing it in a way that enhances , rather than detracts from , the human touch ." www . aamdhq . org OCTOBER 2023 TRENDS | 21
By Erica Sanchez
In an era dominated by technological advancements and digital transformation , the phrase " Back to the Basics " has emerged as a rallying cry within the multifamily housing industry . This movement reflects a growing realization that , amidst the rapid evolution of tools and systems , some core principles and values may have been inadvertently sidelined . As the multifamily landscape continues to evolve , there ' s a renewed emphasis on reestablishing these essential building blocks , with a modern twist : enter " Future Focused Fundamentals ."
Remember the days when centralization was the buzzword ? The concept of centralizing processes , such as leasing and maintenance , was heralded as the panacea for operational efficiency . While centralization certainly brought about many benefits , it also had unintended consequences . As multifamily professionals navigated the intricacies of centralized operations , some crucial elements of the resident experience took a back seat . The focus shifted from the human touch to the mechanical processes .
But what exactly do we mean by " back to the basics "? At its core , this movement seeks to reconnect the industry with the fundamentals that define the multifamily experience . It ' s about rediscovering the essence of what we do beyond the allure of cutting-edge technologies . It ' s about putting the resident experience front and center , from the moment they start their journey trying to find a home to the day they embark on their next adventure .
Enter " Future Focused Fundamentals ." This innovative approach combines the timeless principles that underpin multifamily living with a forward-looking perspective that leverages the power of technology . It ' s not about rejecting progress ; it ' s about embracing it in a way that enhances , rather than detracts from , the human touch .
So , what are these Future Focused Fundamentals ? Let ' s explore a few key pillars :
It ' s not about rejecting progress ; it ' s about embracing it in a way that enhances , rather than detracts from , the human touch ." www . aamdhq . org OCTOBER 2023 TRENDS | 21