the demand for clean energy
vehicles. Typical uses would be on
corporate and college campuses,
in warehouses, in municipal fleets,
and in planned municipal commu-
nities, including gated communi-
ties.
Vehicle Capabilities
The Club Car 411 comes in three
basic configurations: a van box, a
pickup with sides and a flatbed.
The vehicles have a curb weight of
approximately 2,100 lbs., depend-
ing on the configuration and a
payload capacity of 1,100 lbs. As
an LSV, the top speed is 25 mph,
with a range of 50 miles. A 10 Kw,
13.4 hp AC motor paired with a
240A AC controller powers the
rear-wheel vehicle. The six sealed
lead acid batteries provide a
range of up to 50 miles.
Standard Features & Options
Standard features include a back-
up camera, 7″ LCM display, rein-
forced ABS body panels and cabin
heating. The 411 has a reinforced
steel chassis, 4-wheel, hydrau-
lic disc brakes and power assist
steering. Options include fleet
management systems including
GPS and geofencing.
An Evaluation
Pros: Nicely configured for gated
community utility functions, and
is fully weatherized for all season
use.
Cons: Does not feature lithium
power, possibly because of cost
considerations. The lead acid
battery pack has only a two-year
warranty, as well. cial users seeking a more automo-
tive fit and finish, packed inside
a small electric LSV. For short
distance loads the 411 provides a
great solution to a car or truck.
Success in the marketplace will
depend on the sales efforts of
local dealers. Many dealers in the
Club Car dealer network have
as their principal focus the con-
sumer market, largely a walk-in
sales experience. The commercial
segment is, by contrast, a “go-to”
type of market. External sales-
people will be required. Success
will also depend on Club Car
management’s willingness to put
an investment into dealer training
and liberal inventory financing. IGC: Brian, I know you have a
well-developed business on the
commercial side. How does the
4ll extend or enhance this side
your business?
Brian: We’ve been selling into
the commercial space since day 1
and have always taken great pride
in aligning ourselves with innova-
tive manufacturers who under-
stand what the customers need
and where the industry is headed.
The 411 enhances our product
lineup to the LSV category which
is growing steadily.
IGC: What are the market seg-
ments that, in your opinion, the
411 would appeal to in particular
(e.g., municipalities, warehousing,
construction, agriculture, etc.)?
The following is an interview with
Brian Rott, one of Club Car’s most
successful dealers. I quired him
on the 411, and how it fits into
his marketing and sales strategy.
Here are questions I posed to him
and his responses:
Interview with Brian Rott, Presi-
dent of Cart Mart, Inc.
Under the guidance of CEO Brian
Rott, Cart Mart has expanded
from its beginnings in San Mar-
cos, CA to now four dealerships
throughout California’s South-
land. Cart Mart is an authorized
dealer for Club Car, Yamaha,
Garia, and Polaris GEM. Cart
Mart will be adding the 411 to its
vehicle offerings.
IGC (Inside the Gated Communi-
ty): What is it you particularly
like about the 411 as a utility
vehicle product? (it would be
good to cite specific specifica-
tions.)
Brian: The new Club Car 411
addresses a market of commer-
Brian: We will likely see the 411
thrive in the educational vertical
(colleges and universities) but
also a vehicle like the 411 could
open up new markets for the
delivery of goods and services in
urban and high density neighbor-
hoods.
IGC: Do you see the 411 substi-
tuting for ICE vehicle, i.e., pickup
trucks, primarily, or do you see a
unique market niche developing
for it?
Brian: Absolutely. The category
of small task oriented vehicles is
growing fast and small vehicles,
especially LSV’s like the 411, are
eating the automotive industries
lunch. Albeit we are only taking
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