Meet Stephen Metzger, Man-
aging Director, Small Vehicle
Resource, LLOC
A conversation
with Stephen Metzger
Thank you to Stephen for sharing
his story with us. So, let’s start at the
beginning and tell our readers how
you got your start in the industry.
How Small Vehicle Resource got
started…
Small Vehicle Resource, of SVR,
started in 2000 with a compre-
hensive market research study of
what we called small, task-orient-
ed vehicles (STOVs). My long time
associate, Marc Cesare, and I saw
the market and the industry as
having three main components:
Golf car-type vehicles, utility ve-
hicles, and off-road vehicles. Each
component had its dedicated mar-
ket serving a principle segment,
but there were plenty of vehicle
models from a wide range of com-
panies that went beyond the prin-
ciple segment and into a number
of ancillary segments. The com-
mon aspect of all the vehicles are
that in size they are small (as com-
pared to on-road vehicles) and
they serve specific needs—that is,
they were “task-oriented”.
What we do…
After a number of successful syn-
dicated studies, we decided to put
our ever-increasing knowledge of
small vehicle markets and prod-
ucts into an internet-based ser-
vice for consumers (commercial
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