October 2019 Edition Apparel October 2019 issue | Page 86

ENTREPRENEUR SPEAK
Something Old, Something New
Ancestry, a contemporary Indian fashion and lifestyle label by Future Style Lab, is increasing its
retail footprint in India. Bindu Gopal Rao speaks with Manjula Tiwari, Chief Executive Officer
(CEO), to know more.
India’s rich textile legacy, especially its weaving heritage, is impossible to
ignore. It is this very thing that Ancestry builds on. A confluence of Indian
aesthetics, responsible and mindful consumption, and subdued, natural
materials, Ancestry is a brand that offers fashion and lifestyle products
modelled on international design sensibilities, yet embedded in the age-
old ethos of India. Manjula Tiwari, CEO, Future Style Lab, sheds more light
in this exclusive conversation.
TELL US A BIT ABOUT ANCESTRY, AND THE THOUGHT
PROCESS BEHIND ITS INCEPTION.
Ancestry is a fashion and lifestyle label launched by Future Style Lab.
The brand derives its inspiration from India’s design heritage, and offers
womenswear as well as homeware, among other product lines. The
brand’s products, both in the fashion and lifestyle space, have a distinctly
urban provenance while being intrinsically rooted in heritage. With
nine stores in the country, which are situated in New Delhi, Gurugram,
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I APPAREL I
October 2019