October 2019 Edition Apparel October 2019 issue | Page 73

BRAND PROFILE
enough to differentiate us
from many others in the e
market. I think we also
stand out from our peers
ers
in terms of the high comfort
mfort
quotient. Our clothes h
have no
open seams, and all come with soft
interior lining. Speaking of design, our garments
are conceptualised and crafted in a way that
they provide the child with utmost ease for
years. We also make use of organic canvas lined
with recycled nylon, which is completely home-
washable and customisable—it can be inscribed
with the child’s name. Our clothes are the perfect
amalgamation of dressiness and comfort. As
a result of this, we have developed a loyal
consumer base over time.
HOW HAS THE PROGRESS BEEN LIKE,
IN TERMS OF MARKET DYNAMICS?
I used to participate in pop-ups across the
country as I wanted my clientele to get a real-
time feel of my products before they could make
a purchase; this, I believe, also helps them to
distinguish between ordinary and organic cotton.
I also travelled to Singapore to introduce my
brand there. Therefore, whenever and wherever
I have had the opportunity, I have promoted my
label to the best of my ability, and people have
been generous with their acceptance of it. Now,
with social media being the norm of the day, I
have been able to interact with many people
and pr
promote my brand
further, online. Bagging a
further
awards and being in the
few aw
press ha
has also helped us to
larger audience to a
reach a larg
great t extent.
t t
WHAT IS IN THE PIPELINE FOR MI
DULCE AN’YA?
We are in the process of opening our flagship
store in Kolkata. Although we have our presence
in a few countries, the depth of penetration
needs to be worked on. But as a mother and
homemaker, I am unable to do everything as fast
as I would have, had I been just an entrepreneur.
We have recently started crafting backpacks and
diaper bags so I think I would like to explore that
area more. We are also in talks with a Singapore-
based company for a collaboration.
A QUICK RAPID FIRE:
Your favourite fabric is?
Organic cotton
Kids’ wear, to you, is?
Comfort, function, and style
Apparel, to you, is?
An expression of your personality, style,
and beliefs
What/who has been your constant
source of inspiration?
Christina Ong
Designing for you is?
Intuitive
APPAREL
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October 2019
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