October 2019 Edition Apparel October 2019 issue | Page 69

DESIGNER SPOTLIGHT
and New Delhi; Fuel, Mumbai; Ensemble,
Mumbai and New Delhi; OGAAN, New Delhi and
Hyderabad, VESIMI, Dubai; and Aashni & Co.,
London. Her collections are also available online
via Pernia’s Pop-Up Shop as well as Aashni & Co.
Arpita’s collections have been appreciated
by professional women, fashion insiders,
and celebrities, and she is grateful for their
acknowledgement of her label. Her garments
have been worn by prominent Bollywood
actresses and she appreciates the role they
play in promoting a designer’s work. “Sonam
Kapoor is a known fashionista and is admired
for her style sensibilities and ensembles. She
was the first actor to have mentioned the
designer whose garment she was wearing.
This sparked a trend as other celebrities followed
suit and began giving credit to the designers.
Given the influence Bollywood stars have on the
masses—both online and offline—this exercise
has greatly helped the designers in getting their
work recognised.”
TRENDS: IMPORTANT YET NOT
ALL-ENCOMPASSING
Arpita majorly crafts collections for two seasons—
Spring Summer and Autumn Winter, and also
creates two capsule collections each year.
The collections are designed keeping in mind
prevailing trends, different body types, and
occasions the garments are to be worn at.
“WHILE TRENDS ARE IMPORTANT,
THEY SHOULD NOT BE FOLLOWED
BLINDLY, AS DIFFERENT GARMENTS
SUIT DIFFERENT PEOPLE.”
“Colour plays an important role in creating
looks for my garments. I feel that the right colour
combination of motifs and patterns helps in
achieving the desired look. Over time, I have
moved from a colour palette of bright colours to
a combination of bright and pastel colours. While
working on the Neocap collection, I made it a
point to balance the shades well as solely neon
colours would have been jarring to the eye.”
Arpita’s most recent collection, titled
‘TrenTradition’ is a fusion of the trendy and
the traditional, and falls in line with her design
ideology—fun, bold, and easy to wear.
“While trends are important, they should not
be followed blindly, as different garments suit
different people. Fashion is an amalgam of the
prevailing trends and the wearer’s personality
and body type. I believe that the purpose of a
designer garment is to enhance the look of
the wearer.”