October 2019 Edition Apparel October 2019 issue | Page 38

FEATURE GIVEN THEIR CONCENTRATION IN RURAL AREAS, HANDLOOMS OFFER CRITICAL SUSTENANCE AND INDEPENDENCE TO WOMEN ACROSS THE NATION. economics of production have made these jobs low-paying and the cost of production, high. The recent rise in inflation and shifts in lifestyles has also made it extremely difficult for handloom workers to survive despite government subsidies. POTENTIAL VALUE OF THE HANDLOOM SECTOR It is important to understand that the handloom sector is not just about weavers and artisans. While a large worker base within the sector is devoted to traditional production methods, the bulk of production takes place in industrial power looms. As a result, the scale and speed of this 36 I APPAREL I October 2019 production is much faster and more essential for trade. Currently, the Indian industry has more than 2.4 million looms of various formats—these are responsible for producing nearly 15 per cent of all cloth in India. They are also responsible for international trade (they generated more than US$355 million in export revenue in 2017–18.) In this regard, handloom production has led to strong trade ties between India and major global markets such as the United States (US), Italy, and Germany, which are the top three importers of Indian handloom products. But this is only a small part of the value the sector brings to the nation. Given their concentration in rural areas, handlooms offer critical sustenance and independence to women across the nation. In general, the majority of handloom workers are women, who total over 2.54 million nationwide. Women have always been the cornerstone of the sector. Since its very inception, the handloom sector has been a source of women empowerment. It enables them to work out of their households and generate earnings for their families and themselves. As a result, it has been helping the cause of women’s rights and independence in rural India for over 70 years now. Over time, the handloom sector has played wielder of a valuable skill set for a large pool of workers, thereby allowing them to achieve control and agency over their lives and advance the well-being of their families. This, however, is not being currently nurtured in the market. These workers are still a small part of the global supply chain and gain no direct benefits from the global industry that makes monies off their labour. A major reason for this is, of course, the highly unorganised structure of the handloom industry, which is not able to propogate the quality and value of their talent across global markets. The challenge that they face is not only of shifting