October 2015 October 2015 | Page 17

David Taylor of Element Agency says his company operates as a core team of three with access to numerous freelancers specializing in strategy, communication, and design. By handpicking freelancers for each project, he can customize his team to perfectly fit client needs. This model is especially attractive to clients because it keeps the costs down (no “hard core” overhead) and the freelancers he hires are highly motivated.

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Gretchen Wieman Fauske works in economic development and writes about our city at www.GretchenLovesAnchorage.com.