Digital talent-matching platforms like Upwork and Freelancer connect independent workers to global employers, which means that Anchorage’s freelancers can pursue project opportunities anywhere in the world. However, many say they rely on their personal networks and word of mouth recommendations for capturing new, mostly local business. Other traditional avenues for finding work remain relevant as well: Alaska Executive Search, an employment agency with nearly 40 years of experience, recently advertised a short term gig requiring expertise in PowerPoint and social media, and even national talent matching experts recommend old standbys like Craigslist for finding freelance jobs.
Although the Anchorage freelancers interviewed for this article have yet to capitalize on digital talent matching opportunities with global reach, the transformation of project specific work is in line with national trends. Brendon writes, “…the rise of independent work isn't just a boon to independent workers, either. It also allows businesses to find more targeted and better qualified talent to address their needs—typically at lower costs.”
Talent-matching platforms
He continues, “For example, we’re seeing research in containerized agriculture to provide healthy food to arctic communities, drone builds to explore and track Alaska’s diverse wildlife, traditional native art created using 3D printing technology, and cutting edge petroleum technology being exported worldwide.”