w hat ’ s the B u z z ?
Vehicle components division renamed to create platform
to drive growth of premium brands
wiper components to global original
equipment manufacturers.
Federal Mogul’s ongoing strategy has
moved on to its next step with the official
announcement of the company’s renaming
of its vehicle components division.
The division is now known as Federal-Mogul
Motorparts.
This is part of its ongoing strategy to drive
the global growth of its premium products
and leading brands.
Federal-Mogul Motorparts is a leading
provider of premium brands, including
MOOG®, Fel-Pro®, Champion®, Wagner®,
ANCO® and Ferodo® to the global
aftermarket.
Federal-Mogul Motorparts also provides
high-quality vehicle braking, chassis and
differentiate our products from others
available in the market.
“For more than a century, we have
remained focused on providing the
highest quality components across each
of the product categories and regions we
serve. Vehicle manufacturers recognize
this, as our friction products are found
on seven of the top 10 vehicle models in
Europe, and the best-selling vehicle in
North America,” says Daniel Ninivaggi,
CEO of Federal-Mogul Motorparts, and
Co-CEO of Federal-Mogul Holdings
Corporation.
Notwithstanding recent trends in some
aftermarket categories, our unrelenting
focus going forward will be to support
our premium products and clearly
communicate their advantages to our
channel partners, professional service
technicians and consumers,” Ninivaggi
says.
“Our aftermarket products are designed
and engineered around the principle that
vehicle safety and product performance
matter most. Federal-Mogul’s premium
brands are synonymous with quality,
which will continue to be the way we
Federal-Mogul Motorparts manufactures
vehicle braking, chassis, sealing and
other service components, and also
benefits from the engine expertise of the
Federal-Mogul Powertrain division.
The new Federal-Mogul Motorparts
name and logo is being rolled out
globally, leading into new marketing
campaigns for its product brands.
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