October 2014 | Page 64

w hat ’ s the B u z z ? why recommend shell helix ultra South African drivers spend hundreds of Rands each year to wash and wax the exterior of their cars, but rarely do they consider what their car looks like under the bonnet. “We ar e the pioneers of Active Cleansing Technology, and we believe that our new Shell PurePlus Technology is a significant step forward,” says Raymond Abraham, Shell Commercial Technical Manager. A dirty engine littered with debris and deposits will reduce performance and efficiency, ultimately costing drivers more. Using the correct lubricant enhances engine performance as not all motor oils are the same. Shell Helix Ultra with PurePlus Technology represents a major shift for the Shell Helix brand, placing a new strategic focus on gas-to-liquid technology, as opposed to traditional crude oil refining. The new Shell Helix Ultra with PurePlus Technology is a revolution in motor oil - the first motor oil designed from natural gas. Because the base oil has been produced from natural gas at a molecular level, it is a significantly more stable product than conventional base oils, which gives the finished motor oil lower volatility and better low-temperature flow properties. This translates to improved cleaning, wear protection, and fuel economy. This is Shell’s most advanced motor oil ever, offering the most modern industry specs and OEM approvals from manufacturers including Ferrari, Maserati, Mercedes, Ford, Honda, GM, Chrysler, and Hyundai. ➲ No other motor oil cleans engines better The product is formulated using a unique combination of Shell PurePlus Technology with Active Cleansing Technology, yielding a motor oil that delivers even higher levels of cleansing and protection. In addition, Shell Helix Ultra with PurePlus Technology provides superior resistance to oil degradation beyond the latest industry standards, even at the longest manufacturer-recommended oil drain intervals. For drivers, this means extended engine life and reduced maintenance costs. SKF South Africa - Celebrating 100 Years of Innovative Solutions Automotive Product Solutions SKF developed the world’s first hub bearing units and the first custom-designed engine oil seals. Today, SKF’s concept is to offer high quality products and premium services to our customers, whether their profession involves maintaining vehicles or supplying products to those who do. SKF’s range of products and services is the result of relentless innovation and constant improvement in the design of all critical components, from engines and electronics to driveline and wheel-end systems. SKF continues to take part in the on-going endeavor in developing its services and state-of-the-art products. SKF South Africa is celebrating 100 years of innovative solutions during 2014. Drawing on five areas of competence and application-specific expertise (bearings and units, seals, lubrication systems, mechatronics and a wide range of services), SKF brings innovative solutions to OEMs and production facilities in every major industry worldwide. The Power of Knowledge Engineering SKF South Africa (Pty) Limited Tel: +27 11 821 3500, Fax: +27 86 677 7876 Email: sales.za@skf.com, Web: www.skf.co.za