October 2014 | Page 44

Replacement Parts feature Your Brake Systems Partner ATE products have been trusted by many international car manufacturers as uncompromising on safety, with many innovations and improvements introduced by ATE throughout five decades. The benefit of all the years of experience is available in the comprehensive product range supplied into the Southern African Aftermarket sector by Alfred Teves Brake Systems (Pty) Ltd, under the German ATE brand, to the same quality standards as those supplied to the Original Equipment sector. A TE’s Quality Management System accreditations include both the International Standards Organisation certifications: ISO 9001:2008, ISO TS 16949 (both quality management systems) and ISO 14001 (environmental management). These accreditations signify the systems adhered to in every aspect of the company e.g. procurement and sourcing, accounting, manufacturing, quality control, marketing and logistics. ATE is one of the first local manufacturers of brake pads to be accredited to the global ECE R90 standard, in 2009. Ongoing tests of all brake components are done to the highest quality specifications. On-site and third-party laboratories are used to ensure consistency and adherence to local as well as international regulatory requirements. ATE also complies with Original Equipment specifications. Supplementary on-vehicle testing is performed on test tracks, race tracks and in normal driving conditions. ATE brake shoes for passenger vehicles and LCV’s are quickly gaining ac ceptance in the aftermarket. These are not rebonded but rather manufactured with new components. Core returns are therefore something of the past! So are arguments about non-acceptance of damaged cores. On top of that, retailers no longer have the hassle of handling old and worn components. The greatest advantage to all concerned is the improved safety aspect of fitting a brand new component. All ATE SA brake pad formulations are locally developed to deal with the specific driving conditions in South Africa (whilst conforming to global regulatory standards). The ATE product range includes brake pads, discs, shoes, drums and hydraulic cylinders. ATE is renowned for its premium quality brake pads and discs. ➲ ATE Catalogues show their commitment to support retailers ATE also offers a range of hydraulic master cylinders and wheel cylinders for popular applications. These cylinders are of premium quality and adhere to the highest industry specifications. A strong commitment to product support has lead ATE to expand their training programme extensively over the years. The huge success of this programme is widely recognised in the industry. ATE’s training team provides technical product support to workshops and to consumers who may have queries regarding any of their products. Telephonic and on-site support is available from the factory in Boksburg, Gauteng. Depending on the application, replacement clips are supplied with many brake pad sets. Less commonly known is the fact that ATE S.A. also manufactures brake pads for Heavy Commercial Vehicles (HCV). The friction material formulation was developed inhouse to meet local operating conditions and legal requirements (passing tests for the SABS VC8053 in 2008). During 2012 the product was approved to the stringent international e-Mark specification. | words in action 42 october 2014 The ATE brand is distributed via all major aftermarket parts wholesalers throughout and beyond South Africa. Parts retailers and vehicle workshops trust ATE for their consistent high quality of brake components, service, support and training – a true brake systems partner!