foodsources
as the general contractor for the new home’ s construction. Once complete, she outfitted her 600 sq foot commercial kitchen with cutting edge technology, including a packaging machine that wraps the bars so they are retail ready.
Even with this solid foundation, the company faced other obstacles. Her husband Grant was managing a farm, and both struggled juggling the demands of entrepreneurship and parenthood.
“ With my business being in its infancy, it was just like raising another child,” she confessed.
When the bar was finally ready to sell, distributors were wary. Products like energy bars are often shelved in warehouses for several months, and most energy bars don’ t have expiry dates like GORP. Keeping to her original vision, Dyck refused to use preservatives. She began experimenting with ways of extending the expiration, including replacing the packaging. The end result is a product made of whole foods that has a shelf life of six months.
While coping with these setbacks, and against the advice of her marketing team, she began blogging to vent her emotional frustration. Consumers responded positively by posting comments of encouragement, and they’ ve
GORP against the leading brands
A comparison with three leading brands of energy bars reveals that GORP is a leading competitor in the nutritional challenge.
Ingredients GORP’ s ingredients include honey, brown rice syrup, hemp, almonds, peanuts, flax, brown rice protein, pumpkin seeds sunflower seeds, sesame seeds, and green coffee bean extract.
Serving Size GORP: 65 grams Cliff Bar: 68 grams Bonk Breaker: 62 grams Lara Bar: 48 grams
Protein GORP: 12 grams of brown rice protein, chosen because it’ s easier to digest than whey and soy protein. Cliff Bar: 11 grams of soy protein. Bonk Breaker: 8 grams of protein from brown rice. Lara Bar: 6 grams of protein from unsweetened peanuts.
Carbohydrates GORP: 34 grams Cliff Bar: 41 grams Bonk Breaker: 35 grams Lara Bar: 27 grams
Sodium GORP: 20 mg of sodium Cliff Bar: 240 mg of sodium Bonk Breaker: 170 mg of sodium Lara Bar: 50 mg of sodium
ciao! / feb / mar / two thousand fourteen 11