Occupational Therapy News OTnews October 2019 | Page 36
FEATURE CAREER DEVELOPMENT
Promoting the profession
– the challenge is on
O
Deborah Hewson describes some of the activities members of the
Occupational Therapy Admissions Tutor Forum have been doing to raise the
profile of the profession with school-aged children
ccupational therapy has much in common with other
UK admissions tutors for occupational therapy programmes
health professions, not least of which is the pressing
within higher education institutions come together twice a year
issue of student recruitment. What we don’t share
at the Occupational Therapy Admissions Forum to discuss all
is the other side of the recruitment coin –
important issues regarding recruitment. Promoting the
professional identity.
profession is always a discussion topic – there
For members of the public, and
are constant challenges.
by extension potential students,
One major challenge is promoting the
how do we promote occupational
profession itself; enabling individuals
therapy? Our professional identity issues
to understand what occupational
One major challenge is
are well documented and increasing
therapy is in the hope they will aspire
promoting the profession
an understanding of the profession
to be one. This involves visiting
itself; enabling individuals to
is an ongoing struggle. But why
schools and colleges to carry out
is this? And what can we do to
talks or workshops to primary and
understand what occupational
remedy it?
secondary school pupils and college
therapy is in the hope they will
Gash (2018) questioned our
students.
aspire to be one.
approach and asked us to reconsider
In the role of admissions tutor, this is
our narrative by embracing a more
something that is completed throughout
positive outlook.
the academic year.
In order to change the narrative, we
However, it is impossible to reach every
need to do something about our own attitudes
school and college in the UK with just a handful of
and behaviours as well as our actions. We need to
admissions tutors.
lead confidently in our explanation of the profession and, as a
At a previous admissions tutor forum meeting, tutors shared an
profession, we need to share who we are and what we do.
idea they had to promote the profession. They were encouraging
36 OTnews October 2019
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