The Story Behind
YOUR NUMBERS
ACCOUNTANT
CHARISSE RUSSELL
Director
A client of mine contacted me the
other day to tell me some amazing
news about her business…and that
was her Company just won a large
contract with a major supplier, and
that I was the second person she told
that morning [after her husband of
course]. I was absolutely thrilled to
hear her good news and grateful that
she contacted me.
Now rewind back 18 or so
months ago where the
story starts off a little
different to the news
mentioned above.
numbers. I could see the potential to
make money AND not only that, I
could see that if they changed certain
habits, reduced certain costs where
possible AND most importantly I
could see this client needing just a
little guidance and support that they
would come out better in 18-24
months.
They did EXACTLY what was asked
of them and now the next
goal that I have set for
them is to look at buying
their first home.
SO…
Going back to the
original story - the
reason why I was the
second person for her to
share the great news was
so that we could work
together over the next few months
and review the numbers.
WHAT’S THE STORY
BEHIND YOUR
NUMBERS?
Eighteen months ago,
the
business
and
company weren’t doing
so great. The company was
making losses and cash flow
was poor. Around about this time,
this client of mine came to us [after
going through other accounting firms]
for help.
We said YES to helping them, because
I could see a different story behind the
With the extra income and cash flow
going into the business….she wants to
make sure that they are on track to
making a profit and on track to
potentially purchasing their dream
home. She wants to understand the
story behind the numbers.
Your numbers aren’t just something
an Accountant uses to “lodge a tax
return” [or at least they shouldn’t be].
They are so much more than that.
They tell me a story. They tell me your
story.
Some stories behind the
numbers require changes and hard
work, but if you learn to understand
the numbers, you become a better
business owner. You gain the
knowledge
to
make
informed
decisions.
You gain confidence in what’s
happening behind your business…by
understanding the story behind your
business and what the numbers
mean.
Charisse Russell is a Chartered Accountant with
over 17 years’ experience in accounting, audit and
taxation. Her passion lies in changing lives
through her approach in being a coach, advisor
and mentor. Charisse has two gorgeous
munchkins and has an amazing husband.
Charisse is part of the Tax Store network of
accounting practices and runs and operates HKS
Russell [Business | Accounting | Consultants].