New Year,
NEW LOOK
MARKETING
JONATHON
PACKHAM
Platinum Graphics
Each year I spend some time looking
inwards towards my business. I look
at my entire branding from logo right
through to my website to evaluate what
my business looks like to my existing
and potentially new customers. It is not
an easy thing to be self-critical. I find
that it is usually a good idea to have
a fresh set of eyes take a closer look
which offers a fresh perspective.
In a world where trends are constantly
changing, it can be hard to maintain a
modern image. Rebranding is an option
that business owners often overlook,
but keeping your look, feel, and values
fresh can be the key to keeping your
business at the top of your industry.
Perhaps the biggest advantage to
refreshing the look and feel of your
brand is the ability to reach new
potential customers. When you focus
on new aspects of your business and
promote them correctly, people will
take notice. Rebranding can offer the
stimulation your business needs to
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create new growth in an ever-evolving
market.
Rebranding has one simple goal,
keeping your brand current. Design
trends play a major role in how potential
or current customers perceive your
company. Ensuring that your look is
always ahead of the curve, shows your
customers that you pay attention, and
you’re also savvy about trends within
your industry.
It’s hard to show how your company
has grown when your brand doesn’t
reflect it. If you’ve expanded to offer
new products, grown to include more
services, or set new goals for yourself,
rebranding is a great way to show that
your business is evolving. While it’s
important to stick to your traditional
services and story, updating your
services and the way you promote them
can help you get more business.
Rebranding is a valuable tool when it
comes to expanding your brand and
helps you build brand awareness--and
it can help you achieve more than you
may think possible.
Remember that your logo is just a
small part of the overall branding of
your business or product. It’s often the
most recognisable part of your business
used to communicate with target
audiences. This sometimes means that
a logo is often the only element that a
lot of businesses concentrate on when
rebranding. A brand is the sum of all of
the touch-points that come into contact
with current or potential customers.
These touch-points include the logo,
stationery, marketing material and your
website.
Platinum Graphics have Business Start-
up Packages which can also be used to
rebrand your business. They include
all the essential touch points plus a bit
more for a fixed price.
Make 2018 your year and brand or
rebrand with Platinum Graphics