"Every woman is free to build her own dream. A dream of life, where she's more alive than ever. I give you my dream: to dress women in the most beautiful and spectacular dresses, those they dreamt about when they were little girls
This season campaign is entitled "Build your own dreams." The answer is simple: because in my workshop, every woman conceives her only dress after a discussion. We point at what she looks good in, what color is recommended and the type of cut. They are my muses. Each client is a muse that inspires me to create the perfect dress for her. All times are challenging but when seeing them stand speechless in front of the mirror or hopping into the dress gives me a huge satisfaction.
Greek Mousa is a common noun as well as the type of goddess: it literally means "art" or "poetry". According to Pindar, to "carry the Mouse" is "to excel in the arts". The word probably derives from the Indo-European root men-, Which is Also the source of Greek Mnemosyne, English "mind", "mental" and "memory" and Sanskrit "mantra".
I introduce you to my muses of this campaign, Andreea and Orsolya, ancient Greek muses, full of poetry and myth. The Muse-poet turns into the muse-fashion designer. Calliope is overshadowed by my muses.
Speaking about dreams, which is yours? The one that comes true when others wake up from sleep?"
Autor: OANA TURCESCU - Fashion Designer at Oana Nutu