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ABOUT / Short and sharp, New Zealand Entrepreneur is a free e-magazine delivering thought provoking and enlightening articles, industry news and information to forward-thinking entrepreneurs. EDITOR / Nick Harley ART DIRECTOR / Jodi Olsson GROUP EDITOR / Nick Harley CHIEF FINANCIAL OFFICER / Alastair Noble CONTENT ENQUIRIES / Phone Nick Harley on (021) 052 9770 or email [email protected] ADVERTISING ENQUIRIES / Phone Jennifer Liew on (027) 4398 100 or email [email protected] From the Editor I ADDRESS / NZ Entrepreneur, C/- Espire Media, PO Box 99758, Newmarket, Auckland 1151, NZ WEBSITE / www.nzentrepreneur.co.nz ISSN 2253-5683 t appears as time passes we are seeing an increasing glamorisation of entrepreneurship, start ups and the associated buzzwords. Hopefully with this mag we offer a more practical and pragmatic view for our readers. Suddenly it seems everyone wants to be involved with start ups, build a prototype, pivot, get customers, pitch to investors, raise money, get more customers, and of course get acquired by a much bigger fish. If only it was that simple. And anyway, not all entrepreneurs and businesses are geared towards the tech industry which spurts out most of these terms. I meet many people who talk about their ideas, but relatively few who are proactively acting upon them, choosing to give up well paid jobs, commit time and their own money with no certainty of success. They just never seem to get round to it. It’s hard to take that next step. Truth is, entrepreneurship is far from glamorous. It’s mentally tough, filled with sacrifices and I’m sure many people wouldn’t recommend it. So perhaps we should forget any hype or the mirage of glamour that seems to accompany start ups these days, and just get on with the hard work of building our business ideas. If you want to paint, go find a canvas, and just start painting. Nick Email [email protected] LinkedIn http://nz.linkedin.com/in/nickharleynz Twitter www.twitter.com/nickharleynz 4 NZ Entrepreneur is a GREEN MAG created and distributed without the use of paper so it’s environmentally friendly. Please think before you print. Thank you! NZ ENTREPRENEUR IS PROUDLY BROUGHT TO YOU BY: