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Resident profile: 3.Zero Finance How did you get involved with Soda Inc. and how have they helped you and your business? I met the team at SODA through the Innes48 Business Startup Competition they run. Our team’s idea, Spring, won the competition so we were spending a lot of time at SODA after the competition ended. After talking in depth with Business Growth Manager, Petr Adamek, I decided my new venture 3.Zero Finance (which was separate to the winning idea from Innes48 competition), needed SODA’s support. I have been through the start-up cycle before and the first phase is critical to understand the market opportunity. For me, SODA provides the environment, skill set and structure that will help me through this process. What are the best things about working at Soda Inc? Having access to a broad range of expertise is really important for the development phase of my business – SODA has a great network and pool of knowledge. I also enjoy the rigor of the programme, which keeps me focused and on track. They are not afraid to challenge the logic and I believe this keeps us honest and thinking about our start-up from our customers point of view, not ours - this is essential for all start-ups. The trick is to build something enough people want. It is actually harder than you think. Innes 48 hour business startup competetion Would you recommend other people to work with Soda Inc? Yes, the support from the team at SODA has been great. They have introduced me to tools I am finding essential to the growth of our business as well as providing continued support – being an entrepreneur in a start-up can be a lonely at times. It is good to be part of an environment with like-minded people who are all passionate to help each other succeed. For more information: www.sodainc.com 079749111 [email protected] www.facebook.com/SODAIncNZ www.twitter.com/Soda_inc We make business insurance easy, leaving you to focus on what you do best Click here and let us show you how insurance is done the easy way 21