18 Investor Report Industrial Hemp Sector New Zealand ’ s New Export Opportunity 2020
Another interesting growth story is A2 non-protein milk is based on pasture grass , and could be classified as a nutraceutical product ! The company had revenues of $ 1.3 billion in 2019 and an extraordinary story of growth from humble beginnings in 2000 . Its success seems based on a classic kiwi ambitious entrepreneurial drive built on three pillars - innovative IP , China market , discerning consumers .
Why shouldn ’ t hemp from New Zealand achieve a similar growth story by 2030 given the enormous , largely undiscovered , potential of what is in the Hemp plant ?
NZ New Plant based Industries Success factors ( gleaned from other food export sectors )
The formula for success for growing the Hemp Industry is as follows :
• Timing - the right vision at the right time
• Set the vision in the future - and use it to guide action today
• Strong Partnership with government
• Use overseas investment and specialist skills to enhance growth
• Put in place quality standards and assurance processes , rules and regulations that enable growth
• Clear leadership , does not mean a single person
• Entrepreneurial determination to overcome all obstacles
• Both competition and collaboration across the companies
• Strong environmental and sustainability processes including organic growing
• Recognise that the NZ brand is intrinsic to the story taken to the global market .
Quality Standards , Good Manufacturing Processes , and Assurance
Success in exporting will require excellent manufacturing and assurance systems . In the US market the hemp CBD companies have had to adopt their own high standards when faced with the failure of the FDA to provide any