13 Investor Report Industrial Hemp Sector New Zealand ’ s New Export Opportunity 2020
Exports are a key component of this sector ’ s earnings . https :// www . naturalhealthproducts . nz / sector-story /
Nutraceuticals are considered to be a major global growth sector . The global nutraceutical market is projected to reach USD 722.49 billion by 2027 , expanding at a CAGR of 8.3 % over the forecast period . Nutraceuticals are products that provide health advantages and additional nutrition to the human body . Demand for nutraceuticals is increasing at the global level as it improves the digestive and immune systems and enhances the cognitive behaviour of consumers . https :// www . grandviewresearch . com / press-release / global-nutraceuticalsmarket
The Special Case of CBD
CBD ( Cannabidiol ) in America has been the main driver of capital investment in the US , along the value chain from growers , processors , and manufacturers to retailers . A recent survey in America shows that 18 % of adult Americans ( around 40 million consumers ) have consumed CBD products within the last 18 months - an extraordinary market penetration in such a short time . The primary reasons cited for CBD use are pain management , 41 %; unwinding ( relaxation , relieving stress or anxiety ), 33 %; promoting general wellness , ( including as a sleep aid and mood booster ), 18 %; and medical reasons ( treating a condition , managing side effects , or mitigating costs of other medicines ), 9 % . https :// newfrontierdata . com / product / us-cbd-consumer-report-archetypes-andpreferences-vol-1 /
33 %
18 %
9 %
Primary reason for using CBD
General Wellness Medical Pain
41 %
Unwinding