50 Investor Report Industrial Hemp Sector New Zealand ’ s New Export Opportunity 2020
To be successful , the New Zealand wine industry could not be a ‘ commodity ’ supplier ; it had to be different from Australia , whose cheaper wines dominated the ‘ new world ’ wine category . Despite initial scepticism about the idea of high quality new world wine , in the mid-1980 ’ s New Zealand Sauvignon Blanc wines began to achieve recognition and win prizes . Other wine varieties , such as chardonnay , pinot noir and pinot gris followed .
We envisage a similar success with NZ Hemp ’ s impact on niche overseas markets with :
• CBD from New Zealand – premium and quality assured
• Cannabinoid Product extension - as the consumer market opens up beyond just CBD , and into other cannabinoids , terpenes , flavonoids and a range of Full Spectrum oils from different regions .
• Well branded premium hemp oils . Aimed at those same discerning customers who highly value cuisine and fine dining , as well as quality ingredients with health benefits . This strategy would focus on the major cities of the world where the NZ brand is held in high esteem .
• ‘ Food Basket ’ Exporting – cooperation between hemp product producers and other NZ high-end foods and beverage exporters such as the Fernmark Food Basket initiative in China ( sold on Ali Baba ).
KEY ASSUMPTIONS UNDERPINNING THE SCENARIO
This scenario is based on the following assumptions regarding certain circumstances that will prevail , and actions that will be taken in New Zealand from 2021 .
• The CBD boom worldwide will continue as this cannabinoid ingredient continues to be ubiquitous across an expanding range of food , beverages , and topical products . In addition markets continue to grow overseas in hemp seed , oil and fibre products .
• It is recognised by the New Zealand government that this country should seize the opportunity offered by this growing global market to export a range of industrial hemp products , and in particular CBD based products .
• The cannabis and hemp regulatory framework is changed to clearly differentiate between cannabis containing THC as an illegal drug , medicinal cannabis , hemp products generally and in particular nonmedicinal products containing CBD .
While the above assumptions are essential to an export growth scenario for the hemp industry in New Zealand , the following are highly desirable and would support the predicted earnings below .
CABINET PROVIDES SUPPORT FOR THE HEMP OPPORTUNITY :
A Minister is designated to coordinate across the agencies to advance the hemp sector .
A rapid shift of hemp regulation from MOH to MPI is prioritised .
Hemp is brought into the Low Carbon policy framework ; fast tracks low carbon materials building materials regulations , and government procurement