Lonnie Posley
NYSFE 2017 Designer Spotlight
Inspired since age five by his mother, a master
seamstress, Posley has long since connected with his
passion for couture by interning, training and managing
successful operations, and events over a 40+ year career.
As a personal buyer, manager and sales consultant for
several prominent retail clothing companies, Posley
developed and has maintained invaluable relationships
in the industry.
As a master stylist, he perfomed on major shows the likes
of Ebony Fashion Fair and Venus Swimwear amongst
a few notables. During this period he set out as an
entrepreneur, and served as a personalized buyer and
stylist for Hollywood types. The diversification of the firm
provided increased access to highly visible entertainers,
actors and actresses, professional athletes and others
seeking his services.
An alumnus of Kishwaukee College, Wisconsin, Posley
has been instrumental in creating and designing fashion
that is affordable, and appeals to the fashion conscious
consumer. As president of Structure Wear Corporation,
he had timed the company’s strategic entry into the
clothing and accessories retail market with its design
lines Greek Beach Swim Wear, Jeans for Women
and SW Jeans & Accessories, for the second quarter
of 2010. Structure Wear’s mantra designs with you in
mind represents Posley’s creative genius and passion
for couture. Possessing strong management skills, he
has assembled a team of professionals, manufacturers
and distributors that will be instrumental in ensuring the
potential for success!
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