decided to move forward and focus on getting more exposure
for the brand. They did a series of photos shoots including
ones on a yacht in Annapolis, Md., at a pool party at the Hess
Mansion in Allentown and with motorcycles at the Lehigh
University lookout in Bethlehem.
“Each photo shoot showed a different lifestyle,” Jackson says.
“We want it to be an edgy, lifestyle brand.”
The hip-hop violin duo Black Violin, which performed at
Musikfest gave the line exposure when the members wore
Juskel shirts at a Los Angeles concert, created an 8 part
series titled “Redefined” showcasing a Juskel tee shirt with
the signature logo on “Behind the Music.”
“That was huge,” Davis says.
Now operating out of a small office on Hamilton Street in
Allentown, Pennsylvania they are debuting their third collection,
called Blue & White Rain. “The clothing speaks for itself,”
Jackson says. “Our long-term goal is to get Juskel across the
nation.”
Designer: Juskel
Model: Vince Wimberly Jr.
Photographer: Jeff Levy of Stylography
Stylist: Larissa Favier of Stylography
W W W. N Y S U M M E R FA S H I O N E X P L O S I O N . C O M
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