Logotypes
Logos are key elements of brand recognition and symbolic representations of our organization ’ s mission , and just as our mission does not change for different audiences , our logos should remain consistent . NYBCe and NYBC logos features an illustration of a vial containing a droplet of blood . The blood drop represents our continuing commitment to provide the highest quality blood products and services , and the vial represents our leading-edge research , innovation , and education . While there are several components of each logo , the components are always combined in a single graphic and not reproduced in pieces . Specifically , the vial symbol is not the complete logo and is not generally to be displayed on its own . However , to provide graphic impact , the logo symbol may be employed as a separate graphic element . For your convenience , the symbols for all Division logos are saved in the respective logo folders at the links below .
There are several logo file formats available , and each format has qualities that make it the right choice depending on the intended use . EPS ( vector based ) logo file format , or Encapsulated Post- Script , is often used for commercially printed projects . EPS files are vector-based and can be scaled in size without degrading their properties , while JPG ( Joint Photographic Experts Group ) file format is used primarily for on-screen viewing and cannot be scaled up in size without degrading the properties of the file . JPG is the most common image format used by digital cameras and other photographic image-capture devices and the most common format for storing and transmitting photographic images on the web . PNG ( Portable Network Graphics ) is a raster graphics file format that supports lossless data compression . PNG files were created as an improved replacement for GIF ( Graphics Interchange Format ) and are commonly used to store graphics for web images . Download the appropriate logotype and format for your needs at these links :
NYBC Enterprises Logos Blood Bank of Delmarva Logos Community Blood Center Logos Connecticut Blood Center Logos Innovative Blood Resources Logos Memorial Blood Centers Logos Nebraska Community Blood Bank Logos New Jersey Blood Services Logos New York Blood Center Logos New York Blood Center Program Logos Rhode Island Blood Center Logos
6 / GRAPHIC & BRAND STANDARDS MANUAL