Course Descriptions
Marketing Principles 10104110 Explore the marketing environment, consumer behavior, and market segmentation and position strategies. Learn the marketing mix and create product, distribution, pricing, and promotion plans. Course Typically Offered: Fall Spring
Selling Principles 10104101 Explore selling as a career and the success factors in selling. Learn the consultative selling process including product / industry knowledge, approach techniques, needs assessment, product presentation and demonstration, handling objections, and closing the sale successfully to build a relationship. Course Typically Offered: Fall Spring
Integrated Marketing Comm 10104107 Learn how to create, coordinate, and integrate advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented. Course Typically Offered: Fall Spring
Social Media Marketing 10104119 Explore the current state of social media and provide perspective on trends moving forward. Learn about the opportunities social media provides, what interactions mean for a business, and how communication has changed. A strategic plan will be developed to understand the needs of a social media marketing campaign through research, discovery, and thoughtful content creation. Course Typically Offered: Fall Spring
Event Marketing 10104125 Learn the event management process, including planning, securing sponsorships, promotion execution, and evaluation of special events( entertainment, industry, meeting / convention). Students will work toward the actual staging of an event( will require time outside of the classroom setting). Course Typically Offered: Fall Spring
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