Course Descriptions
Marketing Principles 10104110 Marketing management , market segmentation , market research , consumer behavior , product decisions and management of distribution , pricing , promotional decisions for strategy planning . Course Typically Offered : Fall Spring
Selling Principles 10104101 Selling as a career ; success factors in selling ; personality development ; product knowledge ; and the sales process involving preparation , approach , presentation-demonstration , handling objections , and closing the sale successfully . Course Typically Offered : Fall Spring
Integrated Marketing Comm 10104107 Creating , coordinating and integrating advertising , public relations and marketing activities for a specific customer or audience . A campaign will be developed and presented . Course Typically Offered : Fall Spring
Social Media Marketing 10104119 Cover the current state of social media and provide perspective on trends moving forward . Learn about the opportunities social media provides , what interactions mean for a business , and how communication has changed . A strategic plan will be developed to understand the needs of a social media marketing campaign through research , discovery , and thoughtful content creation . Course Typically Offered : Fall Spring
Event Marketing 10104125 Planning , promotion execution , and evaluation of special events ( entertainment , industry , meeting / convention ). Students will work toward the actual staging of an event ( will require time outside of the classroom setting ). Course Typically Offered : Fall Spring
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