foundation for a digital strategy that utilizes key concepts . Course Typically Offered : Fall Spring
Social Media Marketing 10104119
Cover the current state of social media and provide perspective on trends moving forward . Learn about the opportunities social media provides , what interactions mean for a business , and how communication has changed . A strategic plan will be developed to understand the needs of a social media marketing campaign through research , discovery , and thoughtful content creation . Course Typically Offered : Fall Spring
Career Preparation 10105103 Create professional resume and cover letter , prepare for interviews , understand interviewing techniques , participate in a mock interview , evaluate outcomes of interview , and prepare for Career Experience . ( Prerequisites : 10-105-101 , Career Planning ) Course Typically Offered : Summer Fall Spring
Accounting Principles 10101106 This course provides the opportunity to learn the fundamentals of the accounting cycle , recording business transactions , preparations of the financial statements , financial statement analysis , accrual accounting , accounting for cash and internal controls , and payroll . Course Typically Offered : Summer Fall Spring
Intro to Ethics : Theory & App 10809166 Basic understanding of theoretical foundations of ethical thought ; analyze / compare relevant issues using diverse ethical perspectives ; critically evaluate individual , social / professional standards of behavior-- applying a systematic decision-making process . ( Prerequisite : Next Gen Rdg score greater / equal to 250 AND Writing score greater / equal to 237 ; OR ACT Rdg score greater / equal to 16 AND English greater / equal to 15 ; OR 10-831-107 , College Reading and Writing with a B or better ) Course Typically Offered : Summer Fall Spring
Market Research & Info Mgmt 10104198 Converting marketing related problems into research problems , utilize the market research process to include creating objectives , determining research methodology , gathering data , interpreting , reporting , and using findings to make recommendations . Quantifying , forecasting , and evaluating opportunities using a combination of primary and secondary data . Course Typically Offered : Fall Spring
Intro to Diversity Studies 10809172 Basic American values of justice and equality by teaching vocabulary , history of immigration / conquest , transcultural communication , legal liability , multicultural majority / minority relations , ageism , sexism , gender , sexual orientation , the disabled / ADA . ( Prerequisite : Next Gen Rdg score greater / equal to 250 AND Writing score greater / equal to 237 ; OR ACT Rdg score greater / equal to 16 AND English greater / equal to 15 ; OR 10-831-107 , College Reading and Writing with a B or better ) Course Typically Offered : Summer Fall Spring
Marketing Analytics 10104174 Will equip you with a theoretical understanding of the need for data-driven marketing decisions . It also provides the relevant tools in performing data collections and analysis in delivering Return on Investment ( ROI ). Course Typically Offered : Fall Spring
Content Marketing 10104175 Has always been a staple of marketing campaigns and digital marketing has popularized the necessity for content strategies across a growing number of channels and platforms . Content takes many different forms such as print , events , podcasts , blogging , email , images , and video . Learn about the multiple forms of content and how to utilize in marketing efforts . Write , produce , or record content for a target audience . Discover content strategies to help reach marketing goals . Course Typically Offered : Fall Spring
Event Marketing 10104125 Planning , promotion execution , and evaluation of special events ( entertainment , industry , meeting / convention ). Students will work toward the actual staging of an event ( will require time outside of the classroom setting ). Course Typically Offered : Fall Spring
Personal Brand-Portfolio 10104183 The organization , reporting , and assessment of your personal brand portfolio . The course will involve one-on-one meetings with a marketing instructor who will guide students through the process . ( Prerequisite : 10-104-182 , Personal Brand-Development ) Course Typically Offered : Fall Spring
Web Content Management 10135181 This course provides the opportunity for the learner to develop the knowledge , skills , process and understanding to build , execute , analyze and report upon web campaigns within a Content Management System . Explore techniques and tools to monitor campaigns . Execute post-campaign measurements and ROI analysis . Course Typically Offered : Fall Spring
Marketing Career Experience 10104199 Students can select any hands on experience related to : Internship , Field Research , Service Learning , Capstone , Industry Related or International Experience . Instructor approval required . ( Prerequisite : 10-105- 103 , Career Preparation ) Course Typically Offered : Summer Fall Spring
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