NWTC College Program Guide 2023-2024 | Page 362

Printed : 10 / 24 / 2022 9:51:59 AM Academic year : 2023-2024

Marketing - Associate Degree

Program Code : 101043

Marketing is a dynamic , exciting , and essential to the success of every business . In today ' s fast-paced organizations , marketing is everyone ' s responsibility . As a Marketing graduate , you have the tools and experiences you need to develop and execute marketing plans , participate in teams , utilize information technology , integrate digital and social media strategies , create and deliver presentations , develop selling strategies and close sales , and develop your leadership skills . Marketing roles are available in every type of organization - - manufacturer , wholesaler , retailer , service provider or non-profit . Some of the many career opportunities may include customer service representative , account manager , event marketing specialist , market researcher / analyst , social media coordinator , digital marketing specialist , sales executive , and promotions coordinator .

Delivery

Day Evening Full-time Online Part-time

Explore Locations

This program is offered at :

Green Bay

Program Costs & Financial Aid

Tuition : $ 11,396 , Books : $ 546 , Supplies : $ 100 Total Approximate Costs $ 12,042

This program is eligible for financial aid . ( https :// www . nwtc . edu / admissions-and-aid / paying-for-college )

Estimates based on in-state residency . Learn more about tuition and fees . ( https :// www . nwtc . edu / admissions-and-aid / paying-for-college / tuition-and-fees )

Requirements for Program Entry

Apply at www . nwtc . edu / apply . Submit high school , GED , or HSED transcripts and college transcripts ( if applicable ) to transcripts @ nwtc . edu .

Tip ! Our admission advisors will assist you through every step . Have questions ? Connect with NWTC Admissions at start @ nwtc . edu or 920-498-5444 .

Program Outcomes

Develop strategies to anticipate and satisfy market needs . Promote products , services , images , and / or ideas to achieve a desired outcome . Evaluate information through the market research process to make business decisions . Prepare selling strategies .

Accreditation

Programs in the College of Business at Northeast Wisconsin Technical College are accredited by the Accreditation Council for Business Schools and Programs . ACBSP ' s accreditation process follows the Baldrige model . The accreditation focuses on recognizing teaching excellence , determining student learning outcomes , and a continuous improvement model . ACBSP ’ s student-centered teaching and learning approach , which is measured and analyzed for quality , ensures that students gain the right skills from their educational investment . Institutions with programs accredited by ACBSP are committed to continuous improvement that ensures their business program will give students the skills employers want .

ACBSP - World Headquarters

Curriculum

Students following the study plan below will complete the Marketing associate degree in the number of semesters shown .

Semester Total 14

Second Semester 8 Week 1 10804134 - Mathematical Reasoning 3 10104107 - Integrated Marketing Comm 3 10104176 - Consumer Behavior 3

Semester Total 18

Third Semester 8 Week 1 10104172 - Digital Marketing 3

10104119 - Social Media Marketing 3 10105103 - Career Preparation 1

Semester Total 16

Fourth Semester 8 Week 1 10809172 - Intro to Diversity Studies 3 10104174 - Marketing Analytics 3 10104175 - Content Marketing 3

Full Semester 10104199 - Marketing Career Experience 2

Semester Total 18

Total Credits 66

Curriculum Note : The credit for 10-890-101 , College 101 is an Institutional Requirement for graduation . Consequently , it is not part of the program requirements , but must be passed with a C or better .

11520 West 119th Street Overland Park , KS 66213

Phone : ( 913 ) 339-9356

www . acbsp . org

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