NWTC College Program Guide 2023-2024 | Page 362

Printed : 10 / 24 / 2022 9:51:59 AM Academic year : 2023-2024
Marketing - Associate Degree
Program Code : 101043
Marketing is a dynamic , exciting , and essential to the success of every business . In today ' s fast-paced organizations , marketing is everyone ' s responsibility . As a Marketing graduate , you have the tools and experiences you need to develop and execute marketing plans , participate in teams , utilize information technology , integrate digital and social media strategies , create and deliver presentations , develop selling strategies and close sales , and develop your leadership skills . Marketing roles are available in every type of organization - - manufacturer , wholesaler , retailer , service provider or non-profit . Some of the many career opportunities may include customer service representative , account manager , event marketing specialist , market researcher / analyst , social media coordinator , digital marketing specialist , sales executive , and promotions coordinator .
Delivery
Day Evening Full-time Online Part-time
Explore Locations
This program is offered at :
Green Bay
Program Costs & Financial Aid
Tuition : $ 11,396 , Books : $ 546 , Supplies : $ 100 Total Approximate Costs $ 12,042
This program is eligible for financial aid . ( https :// www . nwtc . edu / admissions-and-aid / paying-for-college )
Estimates based on in-state residency . Learn more about tuition and fees . ( https :// www . nwtc . edu / admissions-and-aid / paying-for-college / tuition-and-fees )
Requirements for Program Entry
Apply at www . nwtc . edu / apply . Submit high school , GED , or HSED transcripts and college transcripts ( if applicable ) to transcripts @ nwtc . edu .
Tip ! Our admission advisors will assist you through every step . Have questions ? Connect with NWTC Admissions at start @ nwtc . edu or 920-498-5444 .
Program Outcomes
Develop strategies to anticipate and satisfy market needs . Promote products , services , images , and / or ideas to achieve a desired outcome . Evaluate information through the market research process to make business decisions . Prepare selling strategies .
Accreditation
Programs in the College of Business at Northeast Wisconsin Technical College are accredited by the Accreditation Council for Business Schools and Programs . ACBSP ' s accreditation process follows the Baldrige model . The accreditation focuses on recognizing teaching excellence , determining student learning outcomes , and a continuous improvement model . ACBSP ’ s student-centered teaching and learning approach , which is measured and analyzed for quality , ensures that students gain the right skills from their educational investment . Institutions with programs accredited by ACBSP are committed to continuous improvement that ensures their business program will give students the skills employers want .
ACBSP - World Headquarters
Curriculum
Students following the study plan below will complete the Marketing associate degree in the number of semesters shown .
First Semester
8 Week 1
10890101 - College 101
1
10104110 - Marketing Principles
3
10104182 - Personal Brand-Development
2
10104124 - Professional Presentations
1
8 Week 2
10104101 - Selling Principles
3
10103131 - MS Excel Intro
1
10801136 - English Composition 1
3
Semester Total 14
Second Semester 8 Week 1 10804134 - Mathematical Reasoning 3 10104107 - Integrated Marketing Comm 3 10104176 - Consumer Behavior 3
8 Week 2
10104191 - Customer Service
3
10801196 - Oral / Interpersonal Comm
3
10809198 - Intro to Psychology
3
Semester Total 18
Third Semester 8 Week 1 10104172 - Digital Marketing 3
10104119 - Social Media Marketing 3 10105103 - Career Preparation 1
8 Week 2
10101106 - Accounting Principles
3
10809166 - Intro to Ethics : Theory & App
3
10104198 - Market Research & Info Mgmt
3
Semester Total 16
Fourth Semester 8 Week 1 10809172 - Intro to Diversity Studies 3 10104174 - Marketing Analytics 3 10104175 - Content Marketing 3
8 Week 2
10104125 - Event Marketing
3
10104183 - Personal Brand-Portfolio
1
10135181 - Web Content Management
3
Full Semester 10104199 - Marketing Career Experience 2
Semester Total 18
Total Credits 66
Curriculum Note : The credit for 10-890-101 , College 101 is an Institutional Requirement for graduation . Consequently , it is not part of the program requirements , but must be passed with a C or better .
11520 West 119th Street Overland Park , KS 66213
Phone : ( 913 ) 339-9356
www . acbsp . org
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