Printed : 12 / 14 / 2021 Academic Year 2022-2023
Program Code 901047
The Promotions & Event Management Certi�cate is designed for people who plan , promote , and service meetings , conferences , conventions , entertainment , and other special events . Learners who complete this certi�cate may become consultants or obtain employment as meeting planners , marketing specialists , sales personnel , convention service managers and event coordinators in lodging and food service operations , casinos , visitor and convention bureaus , a Chamber of Commerce , and nonpro�t organizations . Credits from this certi�cate may be applied toward the Marketing associate degree or the Digital Marketing technical diploma .
First Semester
10-104-110 Marketing Principles 10-104-101 Selling Principles 10-104-107 Integrated Marketing Comm 10-104-119 Social Media Marketing 10-104-125 Event Marketing Semester Total
3 3 3 3 3
15.00
Total Credits 15.00
This program is offered at : Green Bay
Apply at www . nwtc . edu / apply . Enroll in classes .
10-104-110 MARKETING PRINCIPLES ... marketing management , market segmentation , market research , consumer behavior , product decisions and management of distribution , pricing , promotional decisions for strategy planning . Course Typically Offered : Fall / Spring
10-104-101 SELLING PRINCIPLES ... selling as a career ; success factors in selling ; personality development ; product knowledge ; and the sales process involving preparation , approach , presentation-demonstration , handling objections , and closing the sale successfully . Course Typically Offered : Fall / Spring
10-104-107 INTEGRATED MARKETING COMMUNICATIONS ... creating , coordinating and integrating advertising , public relations and marketing activities for a speci�c customer or audience . A campaign will be developed and presented . Course Typically Offered : Fall / Spring
10-104-119 SOCIAL MEDIA MARKETING ... cover the current state of social media and provide perspective on trends moving forward . Learn about the opportunities social media provides , what interactions mean for a business , and how communication has changed . A strategic plan will be developed to understand the needs of a social media marketing campaign through research , discovery , and thoughtful content creation . Course Typically Offered : Fall / Spring
10-104-125 EVENT MARKETING ... planning , promotion execution , and evaluation of special events ( entertainment , industry , meeting / convention ). Students will work toward the actual staging of an event ( will require time outside of the classroom setting ). Course Typically Offered : Fall / Spring
365