10-104-101 SELLING PRINCIPLES ... selling as a career ; success factors in selling ; personality development ; product knowledge ; and the sales process involving preparation , approach , presentation-demonstration , handling objections , and closing the sale successfully .
10-103-131 MICRO : EXCEL-INTRO ... creating worksheets , enhancing worksheet appearance , moving data between worksheets and workbooks , using formulas and functions , creating charts and using clip art . Windows experience improves success .
10-801-136 ENGLISH COMPOSITION 1 ... learners develop knowledge / skills in planning , organizing , writing , editing . Students will also analyze audience / purpose , use elements of research , format documents using standard guidelines , and develop critical reading skills . ( Prerequisite : High school GPA greater / equal to 2.6 ; OR ACT Reading score greater / equal to 16 AND English greater / equal to 18 ; OR Next Gen Reading score greater / equal to 250 AND Writing score greater / equal to 260 ; OR “ preparatory course ( s )”, contact academic advisor at 920-498-5444 )
10-804-134 MATHEMATICAL REASONING ... This course provides an alternative pathway to earning credit for a college level liberal arts mathematics course . All college students , regardless of their college major , need to be able to make reasonable decisions about fiscal , environmental , and health issues that require quantitative reasoning skills . An activity based approach is used to explore numerical relationships , graphs , proportional relationships , algebraic reasoning , and problem solving using linear , exponential and other mathematical models . Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts . This course is not designed for Science , Technology , Engineering , or Math ( STEM ) students and / or others who require calculus . ( Prerequisite : Next Gen Arith score greater / equal to 250 AND Rdg score greater / equal to 250 ; OR TABE A 9 / 10 Math greater / equal to 12.7 AND Rdg greater / equal to 8.8 ; OR TABE 11 / 12 Math greater / equal to 780 AND Rdg greater / equal to 567 ; OR ACT Math score greater / equal to 15 AND ACT Reading score greater / equal to 16 ; OR prep courses-contact an academic advisor 920-498-5444 )
10-104-107 MARKETING COMMUNICATIONS-INTEGRATED ... creating , coordinating and integrating advertising , public relations and marketing activities for a specific customer or audience . A campaign will be developed and presented . 10-104-176 CONSUMER BEHAVIOR ... examine consumer motivation and personality , information processing , lifestyles , group influences , post-purchase and post-purchase behavior in a market-based economy
10-104-191 CUSTOMER SERVICE ... examine customer service culture , develop communication and listening skills , explore diversity in the workplace , develop skills for handling challenging customers , and explore the impact of technology on customer service and engagement .
10-801-196 ORAL / INTERPERSONAL COMMUNICATION ... this course focuses on developing effective listening techniques and verbal and nonverbal communication skills through oral presentation , group activity , and other projects . The study of self , conflict , and cultural contexts will be explored , as well as their impact on communication . ( Prerequisite : Next Gen Rdg score greater / equal to 250 AND Writing score greater / equal to 237 ; OR ACT Rdg score greater / equal to 16 AND English score greater / equal to 16 ; OR preparatory course-contact an academic advisor at 920-498-5444 )
10-809-198 INTRODUCTION TO PSYCHOLOGY ... survey of theoretical foundations of human behavior such as sensation and perception , motivation , emotions , learning , personality , psychological disorders , therapy , stress , and human diversity in personal , social and vocational settings . ( Prerequisite : Cumulative GPA of 2.6 or greater OR satisfactory reading and writing assessment scores OR 10-831-107 , College Reading and Writing 1 with “ B ” or better OR Corequisite : 10-831-102 , English Comp Prep )
10-104-119 SOCIAL MEDIA MARKETING ... cover the current state of social media and provide perspective on trends moving forward . Learn about the opportunities social media provides , what interactions mean for a business , and how communication has changed . A strategic plan will be developed to understand the needs of a social media marketing campaign through research , discovery , and thoughtful content creation .
10-105-103 CAREER PREPARATION ... create professional resume and cover letter , prepare for interviews , understand interviewing techniques , participate in a mock interview , evaluate outcomes of interview , and prepare for Career Experience . ( Prerequisites : 10-105-101 , Career Planning )
10-101-106 ACCOUNTING-FOR NON-ACCOUNTANTS ... teaching non-accountants to read , analyze , and interpret financial information for making informed business decisions . This class de-emphasizes the use of debits , credits , journal entries and other accounting procedures .
10-809-166 INTRO TO ETHICS : THEORY & APP ... basic understanding of theoretical foundations of ethical thought ; analyze / compare relevant issues using diverse ethical perspectives ; critically evaluate individual , social / professional standards of behavior--applying a systematic decision-making process . ( Prerequisite : Next Gen Rdg score greater / equal to 250 AND Writing score greater / equal to 237 ; OR ACT Rdg score greater / equal to 16 AND English greater / equal to 15 ; OR 10-831-107 , College Reading and Writing with a B or better )
10-809-195 ECONOMICS This course is designed to give an overview of how a market-oriented economic system operates , and it surveys the factors which influence national economic policy . Basic concepts and analyses are illustrated by reference to a variety of contemporary problems and public policy issues . Concepts include scarcity , resources , alternative economic systems , growth , supply and demand , monetary and fiscal policy , inflation , unemployment and global economic issues . ( Prerequisite : Next Gen Rdg score greater / equal to 250 AND Writing score greater / equal to 237 ; OR ACT Rdg score greater / equal to 16 AND English greater / equal to 15 ; OR 10-831-107 , College Reading and Writing with a B or better )
10-104-198 MARKET RESEARCH & INFO MGMT ... converting marketing related problems into research problems , utilize the market research process to include creating objectives , determining research methodology , gathering data , interpreting , reporting , and using findings to make recommendations . Quantifying , forecasting , and evaluating opportunities using a combination of primary and secondary data .
10-809-172 INTRO TO DIVERSITY STUDIES ... basic American values of justice and equality by teaching vocabulary , history of immigration / conquest , transcultural communication , legal liability , multicultural majority / minority relations , ageism , sexism , gender , sexual orientation , the disabled / ADA . ( Prerequisite : Next Gen Rdg score greater / equal to 250 AND Writing score greater / equal to 237 ; OR ACT Rdg score greater / equal to 16 AND English greater / equal to 15 ; OR 10-831-107 , College Reading and Writing with a B or better )
10-104-152 PROFESSIONAL SALES : OVERVIEW & PREP ... develop an understanding of the role consultative selling plays in a market based economy , and how to create a strong foundation to begin the selling process .
10-104-160 PROFESSIONAL SALES : PRESENTATION SOLUTIONS ... develop a system to accurately determine a customers needs , and how to create a dynamic and customized sales presentation that clearly articulates creative solutions for the customer .
10-104-199 MARKETING CAREER EXPERIENCE ... students can select any hands on experience related to : Internship , Field Research , Service Learning , Capstone , Industry Related or International Experience . Instructor approval required . ( Prerequisite : 10-105-103 , Career Preparation )
10-104-166 PROFESSIONAL SALES : NEGOTIATION & CLOSING TECHNIQUES ... identify then navigate through customer resistance , and to utilize effective closing strategies that ensure customer satisfaction and promote goodwill . 10-104-169 PROFESSIONAL SALES : BUILDING LONG-TERM PARTNERSHIPS ... utilize post-sale service efforts and communication skills to build long-lasting customer relationships .
10-104-189 SALES MANAGEMENT ... sales-force organization , staffing , and operations ; recruiting and processing applicants ; training programs ; motivating ; compensation ; forecasting and budgeting ; territories and routing ; quotas ; evaluating performance ; and decision-making through case study analysis .
10-104-183 PERSONAL BRAND-PORTFOLIO ASSESSMENT ... the organization , reporting , and assessment of your personal brand portfolio . The course will involve one-on-one meetings with a marketing instructor who will guide students through the process . ( Prerequisite : 10-104-182 , Personal Brand-Development )
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