NWTC College Program Guide 2022-2023 | Page 296

Promote products , services , images , and / or ideas to achieve a desired outcome . Evaluate information through the market research process to make business decisions . Prepare selling strategies .
10-890-101 COLLEGE 101 ... Students will utilize digital tools and resources to assess , explore , practice , apply , and evaluate both employability and learning skills . By establishing NWTC cultural values as hallmarks of success in academic , career , and personal settings the course encourages re�ective , personalized development of a growth mindset and emphasizes the importance of making wise choices . To maximize the return on investment , students should take this course in their �rst semester as it identi�es key expectations ( hidden rules ) of higher learning and professional employment . Course Typically Offered : Summer / Fall / Spring
10-104-110 MARKETING PRINCIPLES ... marketing management , market segmentation , market research , consumer behavior , product decisions and management of distribution , pricing , promotional decisions for strategy planning . Course Typically Offered : Fall / Spring
10-104-182 PERSONAL BRAND-DEVELOPMENT ... learn how personal branding allows you to differentiate yourself from the competition through appearance , personality , and marketing competency . ( Corequisite : 10-890-101 , College 101 ) Course Typically Offered : Fall / Spring
10-104-124 PROFESSIONAL PRESENTATIONS ... learn how to create and deliver presentations that engage your audience and meet established objectives . Utilize current technology to enhance communications . Course Typically Offered : Fall / Spring
10-104-101 SELLING PRINCIPLES ... selling as a career ; success factors in selling ; personality development ; product knowledge ; and the sales process involving preparation , approach , presentation-demonstration , handling objections , and closing the sale successfully . Course Typically Offered : Fall / Spring
10-103-131 MICRO : EXCEL-INTRO ... creating worksheets , enhancing worksheet appearance , moving data between worksheets and workbooks , using formulas and functions , creating charts and using clip art . Windows experience improves success . Course Typically Offered : Summer / Fall / Spring
10-801-136 ENGLISH COMPOSITION 1 ... learners develop knowledge / skills in planning , organizing , writing , editing . Students will also analyze audience / purpose , use elements of research , format documents using standard guidelines , and develop critical reading skills . ( Prerequisite : High school GPA greater / equal to 2.6 ; OR ACT Reading score greater / equal to 16 AND English greater / equal to 18 ; OR Next Gen Reading score greater / equal to 250 AND Writing score greater / equal to 260 ; OR " preparatory course ( s )", contact academic advisor at 920-498-5444 ) Course Typically Offered : Summer / Fall / Spring
10-804-134 MATHEMATICAL REASONING ... All college students , regardless of their college major , need to be able to make reasonable decisions about �scal , environmental , and health issues that require quantitative reasoning skills . An activity based approach is used to explore numerical relationships , graphs , proportional relationships , algebraic reasoning , and problem solving using linear , exponential and other mathematical models . Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts . This course may be used as the �rst of a two part sequence that ends with Quantitative Reasoning as the capstone general education math requirement . ( Prerequisite : Next Gen Arith score greater / equal to 250 AND Rdg score greater / equal to 250 ; OR TABE A 9 / 10 Math greater / equal to 12.7 AND Rdg greater / equal to 8.8 ; OR TABE 11 / 12 Math greater / equal to 780 AND Rdg greater / equal to 567 ; OR ACT Math score greater / equal to 15 AND ACT Reading score greater / equal to 16 ; OR prep courses-contact an academic advisor 920-498-5444 ) Course Typically Offered : Summer / Fall / Spring
10-104-107 INTEGRATED MARKETING COMMUNICATIONS ... creating , coordinating and integrating advertising , public relations and marketing activities for a speci�c customer or audience . A campaign will be developed and presented . Course Typically Offered : Fall / Spring
10-104-176 CONSUMER BEHAVIOR ... examine consumer motivation and personality , information processing , lifestyles , group in�uences , post-purchase and post-purchase behavior in a market-based economy . Course Typically Offered : Fall / Spring
10-104-191 CUSTOMER SERVICE ... examine customer service culture , develop communication and listening skills , explore diversity in the workplace , develop skills for handling challenging customers , and explore the impact of technology on customer service and engagement . Course Typically Offered : Summer / Fall / Spring
10-801-196 ORAL / INTERPERSONAL COMMUNICATION ... this course focuses on developing effective listening techniques and verbal and nonverbal communication skills through oral presentation , group activity , and other projects . The study of self , con�ict , and cultural contexts will be explored , as well as their impact on communication . ( Prerequisite : Next Gen Rdg score greater / equal to 250 AND Writing score greater / equal to 237 ; OR ACT Rdg score greater / equal to 16 AND English score greater / equal to 16 ; OR preparatory course-contact an academic advisor at 920-498-5444 ) Course Typically Offered : Summer / Fall / Spring
10-809-198 INTRODUCTION TO PSYCHOLOGY ... survey of theoretical foundations of human behavior such as sensation and perception , motivation , emotions , learning , personality , psychological disorders , therapy , stress , and human diversity in personal , social and vocational settings . ( Prerequisite : Cumulative GPA of 2.6 or greater OR satisfactory reading and writing assessment scores OR 10-831-107 , College Reading and Writing 1 with " B " or better OR Corequisite : 10-831-102 , English Comp Prep ) Course Typically Offered : Summer / Fall / Spring
10-104-119 SOCIAL MEDIA MARKETING ... cover the current state of social media and provide perspective on trends moving forward . Learn about the opportunities social media provides , what interactions mean for a business , and how communication has changed . A strategic plan will be developed to understand the needs of a social media marketing campaign through research , discovery , and thoughtful content creation . Course Typically Offered : Fall / Spring
10-105-103 CAREER PREPARATION ... create professional resume and cover letter , prepare for interviews , understand interviewing techniques , participate in a mock interview , evaluate outcomes of interview , and prepare for Career Experience . ( Prerequisites : 10-105-101 , Career Planning ) Course Typically Offered : Summer / Fall / Spring
10-101-106 ACCOUNTING PRINCIPLES ... teaching non-accountants to read , analyze , and interpret �nancial information for making informed business decisions . This class de-emphasizes the use of debits , credits , journal entries and other accounting procedures . Course Typically Offered : Summer / Fall / Spring
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