10-104-110 MARKETING PRINCIPLES ... marketing management , market segmentation , market research , consumer behavior , product decisions and management of distribution , pricing , promotional decisions for strategy planning . Course Typically Offered : Fall / Spring
10-804-134 MATHEMATICAL REASONING ... All college students , regardless of their college major , need to be able to make reasonable decisions about �scal , environmental , and health issues that require quantitative reasoning skills . An activity based approach is used to explore numerical relationships , graphs , proportional relationships , algebraic reasoning , and problem solving using linear , exponential and other mathematical models . Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts . This course may be used as the �rst of a two part sequence that ends with Quantitative Reasoning as the capstone general education math requirement . ( Prerequisite : Next Gen Arith score greater / equal to 250 AND Rdg score greater / equal to 250 ; OR TABE A 9 / 10 Math greater / equal to 12.7 AND Rdg greater / equal to 8.8 ; OR TABE 11 / 12 Math greater / equal to 780 AND Rdg greater / equal to 567 ; OR ACT Math score greater / equal to 15 AND ACT Reading score greater / equal to 16 ; OR prep courses-contact an academic advisor 920-498-5444 ) Course Typically Offered : Summer / Fall / Spring
10-104-107 INTEGRATED MARKETING COMMUNICATIONS ... creating , coordinating and integrating advertising , public relations and marketing activities for a speci�c customer or audience . A campaign will be developed and presented . Course Typically Offered : Fall / Spring
10-104-119 SOCIAL MEDIA MARKETING ... cover the current state of social media and provide perspective on trends moving forward . Learn about the opportunities social media provides , what interactions mean for a business , and how communication has changed . A strategic plan will be developed to understand the needs of a social media marketing campaign through research , discovery , and thoughtful content creation . Course Typically Offered : Fall / Spring
10-104-172 DIGITAL MARKETING ... an introduction into online marketing content management . From content creation and scheduling to current and trending digital tools , prepare for a world that is growing and changing every day . Create the foundation for a digital strategy that utilizes key concepts . Course Typically Offered : Fall / Spring
10-135-115 ONLINE SEARCH STRATEGIES ... understanding of how search engines relate to the success of a website or web-based business by investigating the primary search engines and the tactics that can be used to increase visibility within search engines . Course Typically Offered : Fall / Spring
10-104-175 MOBILE MARKETING ... the essential knowledge to embrace and strategize for a mobile �rst world . With the growth of mobile and consumption by consumers , it is important to understand human behavior . Learn expectations and communication to better strategize engagement opportunities . Discover marketing strategies for mobile devices . Course Typically Offered : Fall / Spring
10-104-174 MARKETING ANALYTICS ... will equip you with a theoretical understanding of the need for data-driven marketing decisions . It also provides the relevant tools in performing data collections and analysis in delivering Return on Investment ( ROI ). Course Typically Offered : Fall / Spring
10-135-181 WEB CONTENT MANAGEMENT ... this course provides the opportunity for the learner to develop the knowledge , skills , process and understanding to build , execute , analyze and report upon web campaigns within a Content Management System . Explore techniques and tools to monitor campaigns . Execute post-campaign measurements and ROI analysis . Course Typically Offered : Fall / Spring
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