Printed : 12 / 17 / 2021 Academic Year 2022-2023
Program Code 311045
Marketing is changing rapidly in a world where technological advances are made on a daily basis . Industry leaders are now looking for marketing professionals who can take their businesses to new levels utilizing emerging technology . As a graduate of Digital Marketing you will gain valuable insights into online marketing strategies , content development , analyzing metrics , and how all this �ts into your integrated marketing plan . Social media , mobile devices , and a growing number of digital marketing avenues and trends will be researched to discover and implement a digital marketing campaign . Careers may include digital marketing coordinator , social media specialist , community manager , online content coordinator , ecommerce marketing specialist and digital marketing analyst . Credits from this technical diploma may be applied toward the Marketing-Digital Marketing Emphasis associate degree .
Curriculum : Students following the study plan below will complete the Digital Marketing technical diploma in the number of semesters shown .
First Semester
10-890-101 College 101 10-104-110 Marketing Principles 10-804-134 Mathematical Reasoning 10-104-107 Integrated Marketing Comm 10-104-119 Social Media Marketing Semester Total
1 3 3 3 3
13.00
With 100 % Employed in Field
Second Semester
10-104-172 Digital Marketing 10-135-115 Online Search Strategies 10-104-175 Mobile Marketing 10-104-174 Marketing Analytics 10-135-181 Web Content Management Semester Total
3 3 3 3 3
15.00
Total Credits
28.00
This program is offered at : Green Bay �
All credits from the following certi�cate ( s ) apply toward this technical diploma :
Digital Marketing , 9010410
Some credits from this technical diploma apply toward the following associate degree ( s ):
Marketing , 101043
Curriculum Note : The credit for 10-890-101 , College 101 is an Institutional Requirement for graduation . Consequently , it is not part of the program requirements , but must be passed with a C or better .
Apply at www . nwtc . edu / apply . Submit high school , GED , or HSED transcripts and college transcripts ( if applicable ) to transcripts @ nwtc . edu .
Tip ! Our admission advisors will assist you through every step . Have questions ? Connect with NWTC Admissions at start @ nwtc . edu or 920- 498-5444 .
Develop strategies to anticipate and satisfy market needs Promote products , services , images , and / or ideas to achieve a desired outcome Utilize tools and technology for digital marketing initiatives
10-890-101 COLLEGE 101 ... Students will utilize digital tools and resources to assess , explore , practice , apply , and evaluate both employability and learning skills . By establishing NWTC cultural values as hallmarks of success in academic , career , and personal settings the course encourages re�ective , personalized development of a growth mindset and emphasizes the importance of making wise choices . To maximize the return on investment , students should take this course in their �rst semester as it identi�es key expectations ( hidden rules ) of higher learning and professional employment . Course Typically Offered : Summer / Fall / Spring
131