Printed : 12 / 14 / 2021 Academic Year 2022-2023
Program Code 9010410
The Digital Marketing Certi�cate is designed for people who desire to incorporate cutting-edge marketing techniques into an organization ' s new and existing marketing activities . Learners who understand new media techniques and complete this certi�cate may become social media planners , project managers , marketing specialists , public relations coordinators , promotional planners , or marketing analysts . Completers can expect to pursue employment in these positions in an extremely wide range of business to consumer ( B2C ) and business to business ( B2B ) organizations . All credits from this certi�cate may be applied toward the Marketing-Digital Marketing Emphasis associate degree or the Digital Marketing technical diploma .
10-104-119 Social Media Marketing 10-104-172 Digital Marketing 10-104-175 Mobile Marketing 10-104-174 Marketing Analytics
Total Credits
3 3 3 3
12.00
This program is offered at : Green Bay
10-104-119 SOCIAL MEDIA MARKETING ... cover the current state of social media and provide perspective on trends moving forward . Learn about the opportunities social media provides , what interactions mean for a business , and how communication has changed . A strategic plan will be developed to understand the needs of a social media marketing campaign through research , discovery , and thoughtful content creation . Course Typically Offered : Fall / Spring
10-104-172 DIGITAL MARKETING ... an introduction into online marketing content management . From content creation and scheduling to current and trending digital tools , prepare for a world that is growing and changing every day . Create the foundation for a digital strategy that utilizes key concepts . Course Typically Offered : Fall / Spring
10-104-175 MOBILE MARKETING ... the essential knowledge to embrace and strategize for a mobile �rst world . With the growth of mobile and consumption by consumers , it is important to understand human behavior . Learn expectations and communication to better strategize engagement opportunities . Discover marketing strategies for mobile devices . Course Typically Offered : Fall / Spring
10-104-174 MARKETING ANALYTICS ... will equip you with a theoretical understanding of the need for data-driven marketing decisions . It also provides the relevant tools in performing data collections and analysis in delivering Return on Investment ( ROI ). Course Typically Offered : Fall / Spring
130