NWTC College Program Guide 2022-2023 | Page 101

Printed : 12 / 14 / 2021 Academic Year 2022-2023
Program Code 901049
The Customer Service Certi�cate is designed for the person who is required to deliver professional service in a customer oriented environment . Credits from this certi�cate may be applied toward the Marketing associate degree , Digital Marketing technical diploma or the Professional Sales technical diploma .
First Semester
10-104-110 Marketing Principles 10-104-101 Selling Principles 10-104-191 Customer Service 10-104-119 Social Media Marketing Semester Total
3 3 3 3
12.00
Total Credits 12.00
This program is offered at : Green Bay
Apply at www . nwtc . edu / apply . Enroll in Classes .
10-104-110 MARKETING PRINCIPLES ... marketing management , market segmentation , market research , consumer behavior , product decisions and management of distribution , pricing , promotional decisions for strategy planning . Course Typically Offered : Fall / Spring
10-104-101 SELLING PRINCIPLES ... selling as a career ; success factors in selling ; personality development ; product knowledge ; and the sales process involving preparation , approach , presentation-demonstration , handling objections , and closing the sale successfully . Course Typically Offered : Fall / Spring
10-104-191 CUSTOMER SERVICE ... examine customer service culture , develop communication and listening skills , explore diversity in the workplace , develop skills for handling challenging customers , and explore the impact of technology on customer service and engagement . Course Typically Offered : Summer / Fall / Spring
10-104-119 SOCIAL MEDIA MARKETING ... cover the current state of social media and provide perspective on trends moving forward . Learn about the opportunities social media provides , what interactions mean for a business , and how communication has changed . A strategic plan will be developed to understand the needs of a social media marketing campaign through research , discovery , and thoughtful content creation . Course Typically Offered : Fall / Spring
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