Printed : 12 / 17 / 2021
Marketing - DIgital Marketing Emphasis Associate Degree
Program Code 101043DM
Marketing is changing rapidly in a world where technological advances are made on a daily basis . Industry leaders are now looking for marketing professionals who can take their businesses to new levels utilizing emerging technology . As a graduate of Digital Marketing you will gain valuable insights into online marketing strategies , content development , analyzing metrics , and how all this fits into your integrated marketing plan . Social media , mobile devices , and a growing number of digital marketing avenues and trends will be researched to discover and implement a digital marketing campaign . Careers may include digital marketing coordinator , social media specialist , community manager , online content coordinator , e-commerce marketing specialist and digital marketing analyst .
Explore Locations
This program is offered at :
Green Bay This program is eligible for Financial Aid
Requirements for Program Entry
• Apply at www . nwtc . edu / apply .
• Submit high school , GED , or HSED transcripts and college transcripts ( if applicable ) to transcripts @ nwtc . edu .
• Tip ! Our admission advisors will assist you through every step . Have questions ? Connect with NWTC Admissions at start @ nwtc . edu or 920- 498-5444 .
• When applying to this associate degree , students should submit the application directly to the emphasis area of their interest . The first two semesters for all areas of emphasis are identical . Students will have the opportunity to change their area of emphasis prior to the third semester , where emphasis-specific courses are introduced .
CURRICULUM
Academic Year 2022-2023
Students following the study plan below will complete the Marketing-Digital Marketing Emphasis associate degree in the number of semesters shown .
First Semester 10-890-101 |
College 101 |
1 |
10-104-110 |
Marketing Principles |
3 |
10-104-182 |
Personal Brand - Development |
2 |
10-104-124 |
Professional Presentations |
1 |
10-104-101 |
Selling Principles |
3 |
10-103-131 |
Micro : Excel - Intro |
1 |
10-801-136 |
English Composition 1 |
3 |
Semester Total |
14 |
Second Semester |
10-804-134 |
Mathematical Reasoning |
3 |
10-104-107 |
Integrated Marketing Comm |
3 |
10-104-176 |
Consumer Behavior |
3 |
10-104-191 |
Customer Service |
3 |
10-801-196 |
Oral / Interpersonal Comm |
3 |
10-809-198 |
Intro to Psychology |
3 |
Semester Total |
18 |
Third Semester |
10-104-119 |
Social Media Marketing |
3 |
10-105-103 |
Career Preparation |
1 |
10-101-106 |
Accounting Principles |
3 |
10-809-166 |
Intro to Ethics : Theory & App |
3 |
10-809-195 |
Economics |
3 |
10-104-198 |
Market Research & Info Mgmt |
3 |
Semester Total |
16 |
Fourth Semester |
10-809-172 |
Intro to Diversity Studies |
3 |
10-104-125 |
Event Marketing |
3 |
10-104-199 |
Marketing Career Experience |
2 |
10-104-172 |
Digital Marketing |
3 |
10-104-175 |
Mobile Marketing |
3 |
10-104-174 |
Marketing Analytics |
3 |
10-104-183 |
Personal Brand - Portfolio |
1 |
Semester Total |
18 |
TOTAL CREDITS 66
• Curriculum Note : The credit for 10-890-101 , College 101 is an Institutional Requirement for graduation . Consequently , it is not part of the program requirements , but must be passed with a C or better .
Course Descriptions
10-890-101 COLLEGE 101 ... Students will utilize digital tools and resources to assess , explore , practice , apply , and evaluate both employability and learning skills . By establishing NWTC cultural values as hallmarks of success in academic , career , and personal settings the course encourages reflective , personalized development of a growth mindset and emphasizes the importance of making wise choices . To maximize the return on investment , students should take this course in their first semester as it identifies key expectations ( hidden rules ) of higher learning and professional employment .
10-104-110 MARKETING PRINCIPLES ... marketing management , market segmentation , market research , consumer behavior , product decisions and management of distribution , pricing , promotional decisions for strategy planning . 10-104-182 PERSONAL BRAND-DEVELOPMENT ... learn how personal branding allows you to differentiate yourself from the competition through appearance , personality , and marketing competency . ( Corequisite : 10-890-101 , College 101 ) 10-104-124 MARKETING PRESENTATIONS ... learn how to create and deliver presentations that meet established objectives ; and utilize current technology to enhance communications .
10-104-101 SELLING PRINCIPLES ... selling as a career ; success factors in selling ; personality development ; product knowledge ; and the sales process involving preparation , approach , presentation-demonstration , handling objections , and closing the sale successfully .
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