19 Towards a sustainable profitability
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Sustainable and eco-friendly options
New Wave Group aims to introduce more sustainable and eco-friendly alternatives in our range of products . We want to increase the amount of products coming from sustainable sources and processes . In this section we mention the benefits with choosing third-party certified products and gives some examples of products developed with extra care of people and planet .
QUESTION ! Why should you buy third-party certified products ?
THIRD-PARTY CERTIFICATIONS OFFER CREDIBLE GUIDANCE Today , there is a jungle of labels and certifications of so-called sustainable and eco-labeled products . It is often difficult to know what they actually mean while the inflation of symbols and labels dilutes the third-certifications that make this serious and professional . Fundamentally third-party certifications – i . e . meaning that sustainability requirements are reviewed by an independent party that verifies that the requirements are met – are a way of offering credible guidance for both manufacturers and consumers through their labels . Each certification puts its mark , its guarantee , on the product meeting set criteria . In addition , they add value to the product and signal a built-in responsibility - which customers today increasingly demand . Probably because they add value and that they can be a competitive advantage , many companies develop their own certifications and logos that in different ways should signal a more sustainable choice . However , the problem is that it is difficult for customers and consumers to be able to examine what requirements the products actually meet . When we developed the brand Cottover , it was therefore very important for us to lean on recognized third-party certifications that cover the entire production chain , for both us and our customers to feel reliance .
The sustainability requirements are reviewed by an independent party to make sure requirements are met .
As a customer , it is difficult to know what you are actually buying and how a product has been manufactured . A third-party certification provides credible guidance for both the producer and the customer that a product meets specific requirements . It helps the customer to make a more sustainable choice and support suppliers who invest in environmentally friendly practices and better working conditions .
- Anni Sandgren , CSR and Sustainability Manager ,
New Wave Group