NWG Annual Report 2019 - EN NWG Annual Report 2019 - EN | Page 7

NWG // 2019
9%
Increase
in net sales
12%
Increase
in net sales
2%
Increase
in net sales
Corporate
Net sales for the year increased by 9% to SEK 3,356.0
(3,069.0) million. All regions increased their net sales
except Sweden, which decreased slightly compared
to last year. It was mainly within the promo sales
channel that sales increased. EBITDA increased
by SEK 107.4 million and amounted to SEK 460.5
(353.1) million. The improved result is related to the
increased net sales, but the segment also had higher
costs. The higher costs were in the form of more sales
and marketing activities and higher costs for dist-
ribution units. The cost increase for the distribution
units was related to larger premises as well as other
improvement measures to increase the service level.
IFRS 16 had a positive impact on EBITDA of SEK
88.0 million.
Sports & Leisure
Net sales for the full year increased by 12% to SEK
2,887.4 (2,573.7) million. Sales increased in both
sales channels, with promo increasing by 10% and
retail by 13%. The segment experienced growth in all
regions. EBITDA increased by SEK 90.9 million and
amounted to SEK 309.1 (218.2) million. The impro-
vement in result is related to higher net sales, but the
segment also had higher costs for sales, marketing
and distribution units. IFRS 16 had a positive
impact on EBITDA of SEK 37.9 million.
Gifts & Home Furnishings
Net sales for the year increased by 2% to SEK
660.0 (647.8) million. Sales increased in Sweden,
Central Europe and Asia, while the Nordic countries
(excluding Sweden) declined. Both sales channels
increased their net sales. EBITDA improved
compared to last year and amounted to SEK -1.5
(-10.6) million, which is attributable to a positive
result from a business combination and that the new
accounting standard IFRS 16 had a positive impact
on EBITDA with SEK 10.1 million. Excluding these
items, EBITDA decreased, which is related to lower
gross profit margin and higher costs in the form of
more market activities.
ANNUAL REPORT // 007