NWG Annual Report 2019 - EN NWG Annual Report 2019 - EN | Page 32

NWG // GIFTS & HOME FURNISHINGS
13%
Net sales per
sales channel
Promo
Retail
87%
Carat
Inspired by jewels and
gems, Lena Bergström
has renewed the
polished crystal with
the Carat glass series.
The distinctive and
unique asymmetrical cut
reflects our contempo-
rary but also portrays
Nordic romance.
Gifts & Home Furnishings
Our offering
Gifts & Home Furnishings offers products
from, among others, the Kosta Boda,
Orrefors and Sagaform brands. Common
to these is to offer the market well-designed
and qualitative products at different price
levels to a customer interested in home
furnishings. The brands have an offering
that will help to create a more beautiful
everyday life and that can serve as a gift to
yourself or to someone else. Kosta Boda and
Orrefors, as leading brands in the category
of glass, offer self-produced exclusive glass
of the highest quality and with high design
factor while Sagaform stands for products
in various materials intended for the
kitchen and table setting. Gifts & Home
Furnishings' range is sold through tradi-
tional specialist retailers, e-commerce,
promo resellers or through own stores.
In addition to the Swedish home market,
the export market is an important part of
the segment's operations and the United
States, Scandinavia and Central Europe
are important markets.
In addition to the above brands,
Destination Kosta is also included in the
segment. Destination Kosta works to
promote tourism to Kosta. By being the
unifying link for New Wave Group's repre-
sented activities in the area, they try to
032 // ANNUAL REPORT
create collaborations and synergy effects
across the various areas of activity.
At Kosta glassworks you can see how
the glowing glass takes shape. The glass
experience then continues at Kosta Boda
Art Hotel, with its unique spa and design
hotel with a first-class restaurant.
Kosta is also a destination for nature
experiences. Kosta Lodge offers affordable
accommodation nestled in the Småland
nature and at Kosta Safari Park you can
meet European bison, fallow deer and
mouflon sheep among others. At Kosta
Wilderness Camp, friends or conference
groups can challenge themselves or each
other in a multi-match. It also offers fishing,
crayfish fishing and hunting. Those who
want to experience nature on their own can
rent a bicycle, canoe or fishing equipment
via Kosta Rental Center.
At Kosta Outlet, brand shopping is
offered, with everything from clothes to
hunting accessories, books, toys, flowers
and decor. Here you can also eat or drink
something good at one of the various
restaurants. In connection with the outlet,
the factory stores for Orrefors and Kosta
Boda can be found and you can buy the
glass you had the opportunity to see being
manufactured in the factory.
” The brands have an
offering that will help to
create a more beautiful
everyday life and that
can serve as a gift
to yourself or to
someone else”