NWG Annual Report 2019 - EN NWG Annual Report 2019 - EN | Page 29

NWG // SPORTS & LEISURE
Seger
At Seger, tradition and craftsmanship
meet modern technology and inno-
vation. With more than 70 years of
history, Seger creates high-tech knitted
sport garments with sustainability,
function, quality and design as key prin-
ciples. The majority of the production
is still carried out at Seger’s own factory
in Röshult, Sweden. The entire factory
is powered by certified wind power. The
production chain is defined by active
environmental work, from the choices
of raw materials, transport and waste
management. The largest market is the
Nordic countries, with plans of increased
internationalization.
Cutter & Buck
Cutter & Buck is a world-leading golf
inspired American clothing brand for
men and women who appreciate ground-
breaking, exclusive sports and leisure
wear. Cutter & Buck’s extensive collabo-
ration with golf legend Annika Sörenstam
has resulted in the ANNIKA collection,
inspired by Sörenstam’s passion for golf
and strive for perfection. Cutter & Buck
is sold via several different distribution
channels, including the golf retail sector,
the promo market, the fashion retail sector
and directly to consumers via e-
commerce. The American company Cutter
& Buck is also a strong platform in the
North American market for the
establishment of other New Wave concepts.
The long term objective is to build up a
strong position within the golf and fashion
sectors as well as the promo market in the
European market.
Marstrand Clique Retail
Auclair Speedo
Marstrand is a marine lifestyle brand
with the classic sailing shoe as the brand’s
most visible carrier. The collection
breathes craftsmanship and has a
relaxed feel and style which is available
for a wide target group to identify with.
All Marstrand shoes are free of PVC,
Teflon, hexavalent chromium, PTFE
and other fluorocarbons. The shoes are
sold through a nationwide network of
local retailers and e-commerce. The
main competitors are Timberland and
Sebago.
With roots as a family company from
humble beginnings in Quebec, Canada
1945, Auclair has grown to become one
of the most trusted brands during the
winter months and known for deliv-
ering high quality performance products.
Auclair is well prepared for what winter
brings, and offers a full range of products
from high caliber ski gloves to fashio-
nable on-trend lifestyle collections with
everything in between. Working with
world-class athletes and sponsorship of
national teams is part of Auclair’s DNA.
These sponsorships play a key role in
the product development process, which
includes product validation and testing
of new concepts. The end results deliver
new innovative products that ensure
world-class athletes and active consumers
around the world can outperform every
winter.
Clique Retail is comfortable and appe-
aling affordable garments, products that
stand for good quality in terms of price.
The products are primarily basic ready-
to-wear, i. e. products with high turnover
rate and great profitability for the store.
Our biggest challenge is to explain the
brand's simple but profitable concept: We
hold inventory and thus take the greatest
risks for loss of profitability. Sweden
is Clique Retail's largest market at the
moment and its customers are mainly
sports chains, the everyday commodity
sector and other retail stores. Clique
Retail's biggest competitors are the sports
chains' own brands.
New Wave Group has the distri-
bution right for the brand Speedo in
the Scandinavian markets. Speedo was
founded as far back as 1914 in Bondi
Beach, Sydney, Australia and is the
most sold swimwear brand in the world.
Speedo has been a world leading racing
brand for a long time and more Olympic
gold medals have been won in a Speedo
swimsuit than in any other brand.
Speedo’s product line has broadened over
the years and the Speedo logotype can now
be found on everything from swimwear
and swimming goggles, to watches and
exercise apps. Speedo’s products are avai-
lable in more than 170 countries across
the world.
ANNUAL REPORT // 029