NWG Annual Report 2019 - EN NWG Annual Report 2019 - EN | Page 20
NWG // CORPORATE
Corporate
Our offering
Corporate’s subdivisions, promowear,
promotional gifts and workwear, consist
of products that cover all price levels and
qualities. Promowear and promotional
gifts have similar application areas (to
promote and market brands) and are
marketed by the same type of resellers.
Workwear is primarily used when
functional, durable work clothes are
needed in many professions.
Within the promowear division, New
Wave Group offers clothes adapted for
printing and embroidery. In addition
to price and quality, the assortment is
adapted for different application areas and
sizes, from favorably priced basic garments
to detailed garments in exclusive materials,
eco-certified products, leisure, work and
sports clothes, clothes in classic and trend
colours, in sizes from XS to 6XL. New Wave
Group’s promowear brands are divided
into different concepts that include brands
such as Clique, James Harvest Sportswear,
Cottover and D.A.D Sportswear.
020 // ANNUAL REPORT
New Wave Group can in the subdivision
promotional gifts, which include brands
as d-vice, Queen Anne and Toppoint, offer
everything from pens, powerbanks and
gift cards, to bags, bed linens and towels.
”The promotional gift
concept is broad and the
subdivision covers
a multitude of products
and price classes.”
Since many companies are giving seasonal
gifts, especially at Christmas, the fourth
quarter is a key sales period for promo-
tional gifts and corporate gifts.
The final piece of the Corporate puzzle
is workwear. In Sweden and the Nordic
countries, there is a vast need for, and
expertise in, personal protection and
the issue is intensely promoted by trade
unions and employers. This means that
Swedish professional clothing brands
have a high reputation in Europe and the
rest of the world. Belonging to a company
or profession and being identified by the
same has become an important way of
communicating through professional
workwear. New Wave Group can through
its two brands, Jobman and Projob, offer
workwear for professional categories such
as construction and installation workers,
painters and plasterers, transport and
service workers, as well as hotel and
restaurant workers. The collection is
all-inclusive, ranging from underwear to
outer garments for all seasons and weather
conditions, reflective clothing, flame
protective workwear and accessories. All
garments and products are ergonomic,
functional and durable and come in sizes
for both women and men.